NewGen

Marketing

• Own the US rollout of NewGen’s global marketing plan, adapting campaigns, messaging and priorities for a US audience
• Partner with the Marketing Director, UK to set US marketing priorities, plans and budgets
• Share US market insight, competitor activity and opportunities shaping the global plan
• Track and report US marketing performance against global-plan KPIs
• Coordinate media and press strategies with the external PR agency
• Plan and execute US marketing initiatives and support UK-led campaigns
• Organize and promote industry events, client engagements, speaking opportunities, breakfasts and dinners
• Identify B2B leads and growth opportunities for target brands and industries
• Collaborate with US and UK stakeholders to align marketing, creative output and business development strategy

Marketing Manager – FTC

Account Executive

• Act as senior client lead across a portfolio of key accounts
• Build and strengthen trusted relationships with senior marketing stakeholders
• Provide commercially focused counsel on social strategy and performance
• Drive proactive thinking rather than reactive servicing
• Surface risks early and resolve issues at source
• Own delivery across accounts from brief through to wrap
• Manage scope, timelines, budgets, documentation and handovers
• Champion agency processes and maintain high standards across outputs
• Drive revenue, margin and EBITDA performance
• Lead retainer renewals, budget negotiations and forecasting
• Identify and convert growth opportunities and contribute to new business pitches
• Build external profile through thought leadership and industry events
• Partner with Strategy and Creative to deliver insight-led, socially native work
• Ensure deliverables align with client business objectives and measurable impact
• Manage, mentor and performance-manage account teams
• Develop talent, succession plans, team structures and resourcing
• Collaborate with influencer, creative, production and data teams
• Represent the team in leadership conversations and support agency-wide initiatives

Marketing Manager – FTC

Senior Account Director