Social Strategy Director

NewGen

. Lead strategic ideation across social, influencer/creator and go-to-market initiatives for key client accounts .

Posted 10/30/2026full-timeNew York City • New York • United StatesLead💰 $160,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing social-first strategic platforms, influencer and creator strategies, and data-led insights to drive campaign performance. Proven ability to mentor teams, lead integrated social initiatives, and establish best practices across agency operations.

Highest-signal resume keywords

Social Strategy DevelopmentInfluencer And Creator StrategiesData-Led Strategy BuildingCampaign Performance AnalysisMentoring Junior Strategists

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Media StrategyAudience SegmentationCreative Brief DevelopmentKPI DefinitionTrend SpottingMessage TestingPerformance InsightsContent StrategyIntegrated StrategyChannel Strategy

Soft Skills

Strong Presentation SkillsStorytelling SkillsBig-Picture ThinkingPractical ExecutionTeam Mentoring

Tools & Technologies

GWISocial Listening ToolsPerformance Reporting ToolsCreative Briefing ToolsCampaign Management Tools

Industry Keywords

Social PlatformsDigital StrategyIntegrated Strategy RolesGaming CultureCreator DynamicsInternet CultureAgency ExperienceFast-Paced Environment

About the role

Key responsibilities & impact

Lead strategic ideation across social, influencer/creator and go-to-market initiatives for key client accounts
Develop social-first strategic platforms defining audiences, channel roles, creative territories and success metrics
Partner with creative, influencer, account, production and D&I teams on integrated social responses
Develop social and channel strategies, influencer/creator strategies, messaging frameworks, campaign structures, always-on plans, and creative and content strategies
Define audience targets using surveys, interviews and syndicated tools such as GWI
Brief research needs and translate findings into actionable insights and strategic implications
Lead concept and message testing, social listening, trend spotting, audience segmentation and need-state mapping
Develop creative briefs and lead structured brainstorms
Review creative work, content calendars and influencer outputs for strategic alignment, platform relevance and cultural credibility
Define KPIs and measurement frameworks beyond vanity metrics
Analyse campaign and full-year performance and make data-backed recommendations
Review and approve monthly performance reports
Support and help lead new business pitches, spearheading social and influencer strategy
Establish social-first strategic principles and best practices across the agency
Contribute to strategy team ways of working, templates, frameworks and shared approaches
Mentor junior team members and act as a trusted strategic voice internally

Requirements

What you’ll need

6–9+ years’ experience in social strategy, digital strategy or integrated strategy roles
Deep expertise across major social platforms (TikTok, Instagram, YouTube, X, Reddit, Discord, etc.)
Strong experience developing influencer and creator strategies
Comfort building data-led strategies using research and performance insights
Proven experience briefing creative teams and shaping social-first ideas
Experience leading brainstorms and strategic workstreams independently
Ability to balance big-picture thinking with practical execution
Strong presentation and storytelling skills
Experience mentoring or managing junior strategists
Agency experience, ideally in a fast-paced, social-first environment
Knowledge of gaming and creator culture is a plus
Deep fluency in platform behaviours, creator dynamics and internet culture

Benefits

Comp & perks

Highly competitive 30 days’ holiday (excluding federal holidays)
Up to 10 additional non-contractual rest days under the Reset Policy
Additional paid day off on your birthday
Company-wide year-end holiday shutdown
Discretionary additional paid leave
Medical, dental and vision coverage
401(k) and IRA retirement plans
Sick leave and public holidays
Maternity and paternity leave
Opportunities for professional growth and development