Social Strategy Director

NewGen

. Lead strategic ideation across social, influencer/creator and go-to-market initiatives for key client accounts .

Posted 10/30/2026full-timeNew York City • New York • United StatesLead💰 $160,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing social-first strategic platforms and influencer strategies, leveraging data-led insights to drive campaign performance and audience engagement. Proven ability to mentor junior team members and lead integrated social initiatives in a fast-paced agency environment.

Highest-signal resume keywords

Social Strategy DevelopmentInfluencer And Creator StrategiesData-Led Strategy BuildingCreative Briefing And BrainstormingPerformance Analysis And Recommendations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social StrategyDigital StrategyIntegrated StrategyAudience TargetingCampaign Performance AnalysisKPI DefinitionCreative Content StrategyMessaging FrameworksTrend SpottingSegmentation

Soft Skills

Presentation SkillsStorytelling SkillsMentoringCollaborationBig-Picture Thinking

Tools & Technologies

GWISocial Listening ToolsPerformance Metrics ToolsCreative Briefing ToolsContent Calendar Tools

Industry Keywords

Social PlatformsInfluencer MarketingGaming CultureCreator CultureAgency Experience

About the role

Key responsibilities & impact

Lead strategic ideation across social, influencer/creator and go-to-market initiatives for key client accounts
Develop social-first strategic platforms defining audiences, channel roles, creative territories and success metrics
Partner with creative, influencer, account, production, D&I, data and insights teams on integrated social responses
Produce social and channel strategies, influencer/creator strategies, messaging frameworks, campaign structures, always-on plans, and creative/content strategies
Define audience targets using surveys, interviews and syndicated tools such as GWI
Brief research, translate findings into insights, and lead concept testing, message testing, social listening, trend spotting, segmentation and need-state mapping
Develop creative briefs and lead structured brainstorms
Review creative work, content calendars and influencer outputs for strategic alignment, platform relevance and cultural credibility
Define KPIs and measurement frameworks beyond vanity metrics
Analyse campaign and full-year performance and make data-backed recommendations
Review and approve monthly performance reports
Support and help lead new business pitches, spearheading social and influencer strategy
Establish social-first strategic principles, best practices, templates and frameworks across the agency
Mentor junior team members and contribute to the growth of the strategy function

Requirements

What you’ll need

6–9+ years’ experience in social strategy, digital strategy or integrated strategy roles
Deep expertise across major social platforms (TikTok, Instagram, YouTube, X, Reddit, Discord, etc.)
Strong experience developing influencer and creator strategies
Comfort building data-led strategies using research and performance insights
Proven experience briefing creative teams and shaping social-first ideas
Experience leading brainstorms and strategic workstreams independently
Ability to balance big-picture thinking with practical execution
Strong presentation and storytelling skills
Experience mentoring or managing junior strategists
Agency experience, ideally in a fast-paced, social-first environment
Knowledge of gaming and creator culture is a plus

Benefits

Comp & perks

Highly competitive 30 days’ holiday (excluding federal holidays)
Up to 10 additional non-contractual rest days under the Reset Policy
Additional paid day off on your birthday
Company-wide year-end holiday shutdown
Medical, dental and vision coverage
401(k) and IRA retirement plans
Sick leave and public holidays
Maternity and paternity leave
Opportunities for professional growth and development