Marketing Events Manager

NewRocket

. Lead the strategy and delivery of global flagship events to elevate brand presence, showcase thought leadership, and drive executive engagement .

Posted 9/30/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in event marketing and project management, with a strong focus on strategy, execution, and performance tracking. Proficient in utilizing marketing automation and project management tools to enhance brand presence and drive engagement.

Highest-signal resume keywords

Event MarketingProject ManagementHubSpot ProficiencySalesforce ProficiencyB2B/SaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event PlanningContent DevelopmentLogistics ManagementBudget ManagementPerformance TrackingSales EnablementCo-Marketing InitiativesLead ManagementCreative ProductionVendor Management

Soft Skills

Communication SkillsStakeholder LeadershipCollaboration

Tools & Technologies

HubSpotSalesforceAsanaCanvaFigma

Industry Keywords

B2BSaaSGlobal ProgramsRegional ProgramsBrand Representation

Tech Stack

Tools & technologies

ServiceNow

About the role

Key responsibilities & impact

Lead the strategy and delivery of global flagship events to elevate brand presence, showcase thought leadership, and drive executive engagement
Manage regional field marketing programs across the Americas to support localized go-to-market efforts and enablement
Oversee event planning, content, speaker enablement, logistics, on-site execution, and post-event follow-up
Partner with Marketing to execute integrated email, social, paid/organic, landing page, and nurture campaigns around each event
Track event performance, manage budgets, and oversee vendor relationships for maximum ROI
Collaborate with key partners to plan and execute co-marketing initiatives such as forums, summits, and roadshows
Ensure consistency in brand representation, shared content, and lead management processes
Develop and distribute pre-, during-, and post-event sales kits, including messaging, meeting scripts, follow-up templates, and collateral
Coordinate with Sales on target mapping, meeting scheduling, and on-site executive engagement programs
Identify and prepare customer speakers and advocates for presentations, case studies, and executive meetings
Capture event stories and insights to fuel marketing and sales campaigns
Ensure event assets align with NewRocket brand standards
Manage creative production and merchandise procurement
Source, negotiate, and manage agencies and event vendors; conduct check-ins and approve invoices
Monitor spend versus plan and evaluate return on investment
Build and manage campaigns and workflows in HubSpot; track performance through Salesforce
Manage projects in Asana and leverage LinkedIn for event promotion and engagement analytics
Report to the Director of Marketing or equivalent

Requirements

What you’ll need

3+ years of experience in event marketing, field marketing, or integrated marketing, with proven impact on pipeline and revenue
Demonstrated success managing both global and regional programs—from strategy through flawless execution
Excellent project management, communication, and stakeholder leadership skills
Experience enabling sales teams and partnering with alliances; strong ability to turn insights into action
Proficiency with HubSpot or similar marketing automation tools
Proficiency with Salesforce or similar CRM
Proficiency with Asana or other project management tools
Proficiency with creative platforms such as Canva or Figma
B2B/SaaS experience required
ServiceNow ecosystem experience preferred

Benefits

Comp & perks

Approximately 25% travel during peak event seasons for flagship events