Founding U.S. GTM & Partnerships Lead, Mini-Dramas

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. Build a prioritized U.S. ecosystem map and pipeline of producers, app developers, directors, talent, production partners and strategic ecosystem players . Coordinate ecosystem development with the China GTM lead .

Posted 9/30/2026full-timeRemote • New York • United StatesSenior💰 $175,000 - $205,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep experience in the mini-drama and short-drama industry, with a strong network for building partnerships and ecosystems. Fluent in English and Mandarin Chinese, capable of navigating U.S.-China cross-border business and activating producers effectively.

Highest-signal resume keywords

GTM StrategyPartnership DevelopmentContent AcquisitionEcosystem BuildingBilingual Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Partnership NegotiationMarket MappingCRM DisciplineContent Performance AnalysisProducer Activation

Soft Skills

Commercial JudgmentPersistenceConnector InstinctsComfort with Ambiguity

Industry Keywords

Mini-Drama IndustryShort-Drama IndustryU.S.-China Cross-Border BusinessContent PartnersCreative Talent

About the role

Key responsibilities & impact

Build a prioritized U.S. ecosystem map and pipeline of producers, app developers, directors, talent, production partners and strategic ecosystem players
Coordinate ecosystem development with the China GTM lead
Recruit high-quality mini-drama producers and content partners suited to U.S. audiences
Activate producers and get them publishing consistently
Design and run the founding-partner program, including producer incentives
Close app and monetization partnerships and turn app-developer relationships into NDot customers
Partner with Nova ad sales to introduce short-drama advertisers
Connect U.S. creative talent with Chinese production partners
Build partnerships and content demonstrating NDot's value beyond distribution
Own the U.S. GTM motion, including segmentation, pitching, outreach, industry events, community building, PR, sales materials, CRM and forecasting
Feed producer needs, market insights and content performance into product, growth and localization priorities
Work closely with senior leadership, product, engineering and ad sales

Requirements

What you’ll need

Deep experience and an established network in the mini-drama / short-drama industry
Senior experience in GTM, BD, partnerships, producer relations or content acquisition
Track record in U.S.-China cross-border business
Fluent English and Mandarin Chinese, with cultural fluency to work credibly in both markets
Proven skill at sourcing, negotiating and closing partnerships, and activating producers after signing
Experience building ecosystems or communities, including industry events, market mapping and pipeline/CRM discipline
Strong connector instincts, commercial judgment, persistence and bias for action; comfortable with ambiguity in a startup setting
Nice-to-have: content acquisition or distribution; app growth or user acquisition
Nice-to-have: creator or talent partnerships; film/TV production or talent network in LA or NY
Nice-to-have: network of Chinese production houses or AI studios; AI-content production experience
Nice-to-have: consumer app or short-video platform experience
Nice-to-have: strong product and creative instincts; ability to bridge creative, commercial and technical teams

Benefits

Comp & perks

Discretionary bonus eligibility
Options eligibility
Overall rewards package