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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in K-12 EdTech sales, with a strong ability to build relationships, tailor solutions, and achieve revenue targets. Proven track record in managing sales pipelines and collaborating with cross-functional teams to drive product adoption in educational settings.
Highest-signal resume keywords
Full-Cycle K-12 EdTech Sales ExperienceStrategic Territory ManagementConsultative Sales SkillsHigh-Volume District SalesAI Tools Utilization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Pipeline ManagementRevenue Target AchievementLead Generation CampaignsNegotiation SkillsCustomer Needs Evaluation
Soft Skills
AdaptabilityRelationship BuildingConsultative CommunicationInfluencing SkillsFast-Paced Environment Thriving
Industry Keywords
K-12 EducationEdTech SolutionsDistrict InitiativesClassroom AdoptionFunding Landscapes
About the role
Key responsibilities & impact- Own a sales territory and manage the entire lifecycle of sales
- Build new business relationships with school districts and bring Newsela solutions to classrooms
- Develop territory business plans and evaluate funding landscapes
- Tailor sales strategies to district initiatives
- Achieve individual revenue targets
- Collaborate with cross-functional teams to support Newsela’s national sales growth
- Meet in person with school and district leaders
- Present solutions, negotiate terms, and secure agreements
- Drive expansion and adoption of Newsela products in K-12 classrooms
- Represent the company in the market and make recommendations affecting strategy and results
- Evaluate customer needs, structure tailored solutions, negotiate within established guidelines, and influence revenue and business outcomes
- Manage pipeline, forecasting, lead generation campaigns, and sales through the full lifecycle
Requirements
What you’ll need- 2+ years of full-cycle K-12 EdTech sales experience, with a track record of hitting or exceeding large sales quotas
- Prior ELA or Social Studies teacher/instructional coach experience or a strong grasp of K-12 pedagogy preferred
- Experience as a strategic territory manager with executive presence to lead consultative district conversations
- Experience navigating multiple stakeholders and engineering tailored customer solutions
- Experience with high-volume district sales
- Proven experience building a book of business from scratch
- Ability to drive sales quickly to a close and thrive in a fast-paced environment
- Ability to adapt to change, learn quickly, maintain high service standards, and meet established sales goals
- Willingness to connect face-to-face with customers and prospects
- Ability to travel approximately 15%
- Experience using AI tools to improve efficiency and productivity
- Legally authorized to work in the US
- Successful completion of a pre-employment background check
Benefits
Comp & perks- Comprehensive medical benefits with employer contribution to premiums and HSA accounts
- Gym reimbursement
- Pet insurance
- Free access to the Calm app and Rocket Lawyer
- Fully remote work arrangement
- Monthly tech stipend for work-from-home needs
- Parental leave
- Fertility support
- Adoption support
- 401(k) plan with employer match
- Flexible PTO
- Paid sick time off
- Company holidays and winter break (Dec 24th - Jan 1st)
- Annual learning and development allowance for external training sessions, classes, workshops, conferences, and educational materials
- Incentive stock options
- Variable compensation / on-target commission opportunity
