Manager, Sales Development

Newsela

. Lead, coach, and develop a team of onshore SDRs supporting K–12 schools and districts .

Posted 10/9/2026full-timeRemote • United StatesJunior💰 $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading and developing sales teams, with a strong focus on coaching, performance management, and implementing effective lead-generation strategies. Proficient in utilizing sales tools and AI technologies to enhance productivity and achieve measurable results in the K–12 education sector.

Highest-signal resume keywords

Salesforce ProficiencyLead-Generation Strategy DevelopmentSDR Team ManagementCoaching and Performance ManagementAI Tool Adoption

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead-Generation StrategiesSales Performance MetricsTalent DevelopmentAccount StrategyPipeline Generation

Soft Skills

Coaching OthersInter-Departmental CollaborationFeedback Provision

Tools & Technologies

SalesforceSalesloftGongSlack

Industry Keywords

K–12 EducationSDR ManagementSales EnablementPerformance Management

About the role

Key responsibilities & impact

Lead, coach, and develop a team of onshore SDRs supporting K–12 schools and districts
Report to the Director of Strategic Sales
Design and implement lead-generation strategies for district and school administrators
Own team performance across meetings, qualified pipeline generation, conversion rates, and territory coverage
Partner with sales leaders and Account Executives on account strategy, lead follow-up, meeting quality, territory priorities, and shared goals
Build scalable processes, outreach playbooks, cadences, and enablement
Recruit, onboard, develop, and retain SDR talent
Provide coaching, feedback, and performance management
Collaborate with internal teams on cross-functional processes and company goals
Use Salesforce, Salesloft, Gong, and other sales tools for performance management, workflows, and reporting
Drive adoption of AI tools to improve productivity, personalize outreach, strengthen prospect research, and streamline workflows

Requirements

What you’ll need

2–3+ years of sales experience or 1+ year of SDR management experience
Proven track record of coaching others
Direct experience hitting goals and accountability to success metrics
Ability to develop and execute lead-generation strategies
Ability to identify and develop talent
Proficiency in Salesforce and other sales tools
Experience coaching using Gong, Salesloft, and Slack
Inter-departmental collaboration experience
Passion for education and Newsela’s mission
Experience leveraging AI for outbound and inbound lead generation

Benefits

Comp & perks

Incentive stock options
Benefits
Variable compensation eligibility