Senior Marketing Operations Analyst

Newsela

. Own key components of Marketing’s measurement, analytics, and reporting infrastructure .

Posted 9/21/2026full-timeRemote • United StatesSenior💰 $82,600 - $108,550 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics and operations, with a strong focus on developing and implementing reporting frameworks, multi-touch attribution models, and data integration strategies. Proficient in synthesizing complex datasets to deliver actionable insights and recommendations for marketing performance optimization.

Highest-signal resume keywords

Marketing AnalyticsMulti-Touch AttributionSalesforce ReportingData StorytellingKPI Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Statistical ModelingForecastingData AnalysisAnalytical TechniquesReporting FrameworksDashboard DevelopmentPerformance MetricsData StructuresPredictive ModelingData Integration

Soft Skills

Strong CommunicationCross-Functional CollaborationStakeholder InfluenceAnalytical ThinkingProblem Solving

Tools & Technologies

SalesforceTableauMarketoGoogle AnalyticsGoogle AdsLinkedIn AdsChili PiperSalesloftExcelGoogle Sheets

Industry Keywords

Marketing OperationsPerformance InsightsFunnel AnalysisMQLPipelineBookingsConversion MetricsMarketing OptimizationData GovernanceAnalytical Frameworks

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own key components of Marketing’s measurement, analytics, and reporting infrastructure
Report to the Director of Marketing Operations
Lead cross-functional alignment with Finance and Sales Operations to establish consistent reporting and auditing
Own and architect full-funnel marketing reporting in Salesforce and Tableau, defining KPIs
Define and standardize scalable analytical processes and reporting methodologies across tools
Establish KPIs and benchmarks for testing and future modeling
Synthesize data from Marketo, Google Analytics, Google Ads, LinkedIn Ads, and other sources to provide holistic performance insights
Design, implement, and govern multi-touch attribution and marketing influence models
Assess campaign performance across channels and funnel stages to identify required data structures and analytical approaches
Scope and implement data structures for creating, auditing, visualizing, and building Marketing reports
Drive cross-functional data integration initiatives supporting company operations workflows
Own the roadmap and implementation for unifying disparate marketing data sources for end-to-end analysis
Build predictive models and forecasts for MQLs, pipeline, and bookings using top-down and bottom-up methodologies
Lead complex cross-functional analyses to improve data quality and support business decisions
Develop analytical frameworks to surface insights, trends, and marketing optimization strategies
Deliver weekly executive-level reporting and strategic recommendations
Translate complex analyses into clear stories and recommended actions for marketing team members and executives

Requirements

What you’ll need

5+ years of progressive experience in marketing analytics or operations
Advanced proficiency in Excel and/or Google Sheets, including analysis and synthesis of complex datasets
Experience applying statistical modeling, forecasting, and advanced analytical techniques to business and marketing performance
Demonstrated experience developing marketing attribution methodologies, including multi-touch attribution and marketing influence models
Strong understanding of the marketing and sales funnel, including MQL, pipeline, bookings, conversion, and related performance metrics
Experience building scalable reporting frameworks, dashboards, and KPI measurement systems
Strong communication and data storytelling skills, translating complex analyses into clear insights and recommendations for technical and non-technical audiences
Ability to build cross-functional relationships and influence stakeholders across Marketing, Sales, Finance, and leadership
Working knowledge of Salesforce, Marketo, Tableau, Google Analytics, or similar platforms
Bachelor’s degree in Mathematics, Statistics, Computer Science, Analytics, or a related quantitative field, or equivalent practical experience (preferred experience)
Experience with Chili Piper, Salesloft, Google Ads, Meta Ads, LinkedIn Ads, or similar marketing and sales technology platforms (preferred experience)

Benefits

Comp & perks

Comprehensive medical benefits with employer contribution to premiums and HSA accounts
Gym reimbursement
Pet insurance
Free access to the Calm app and Rocket Lawyer
Fully remote work arrangement
Monthly tech stipend for work-from-home needs
Parental leave
Fertility support
Adoption support
401(k) plan with employer match
Flexible PTO
Paid sick time off
Company holidays and winter break (Dec 24th–Jan 1st)
Annual learning and development allowance for external training, classes, workshops, conferences, and educational materials
Incentive stock options
Employer benefits
Opportunity to help shape the future of education and improve the lives of students and teachers