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Newsela

Senior Product Marketing Manager, Core

Newsela

. Lead end-to-end GTM strategies for national and state-level core curriculum launches .

Posted 10/16/2026full-timeRemote • United StatesSenior💰 $117,000 - $130,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading go-to-market strategies and product launches within the K–12 education sector, leveraging buyer insights and competitive intelligence to drive customer adoption and revenue growth. Proficient in creating impactful sales enablement materials and optimizing GTM processes for measurable business outcomes.

Highest-signal resume keywords
Go-To-Market StrategyProduct MarketingK–12 Education Buying CyclesSales Enablement MaterialsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Market AnalysisDemand GenerationPositioningMessaging ArchitectureBuyer PersonasAccount-Based MarketingContent MarketingSuccess Metrics DefinitionProduct Launch ManagementCompetitive Intelligence
Soft Skills
Written CommunicationStorytellingInfluencing StakeholdersRelationship BuildingCollaboration
Industry Keywords
Curriculum LaunchDistrict Procurement ProcessesCustomer AdoptionThought LeadershipEducator Resources

About the role

Key responsibilities & impact
  • Lead end-to-end GTM strategies for national and state-level core curriculum launches
  • Drive market awareness, demand generation, customer adoption, and revenue growth
  • Define positioning, value propositions, messaging architecture, and buyer personas for Newsela Threads & Themes
  • Analyze buyer behavior, district decision-making cycles, and competitive offerings
  • Translate market insights into product roadmaps, sales motions, and marketing programs
  • Build and execute ABM strategies targeting district adoption opportunities, state-level adoptions, and curriculum decision-makers
  • Create sales enablement materials including pitch decks, product training, competitive battlecards, print sample kits, and objection-handling guides
  • Establish and optimize GTM processes, communication cadences, and operating models
  • Develop thought leadership assets, white papers, content marketing campaigns, and educator resources
  • Create customer-facing content across sales collateral, digital channels, campaigns, and enablement resources
  • Define success metrics and optimize GTM performance
  • Travel approximately twice per quarter for business initiatives, customer engagements, and cross-functional collaboration

Requirements

What you’ll need
  • 7+ years of experience in product marketing, go-to-market strategy, or related marketing roles
  • Demonstrated success leading complex product launches and cross-functional initiatives
  • Thorough understanding of K–12 education buying cycles, district procurement processes, and key personas
  • Proven ability to leverage buyer insights and competitive intelligence to influence GTM strategy and sales motions
  • Proven track record developing and executing GTM strategies with measurable business outcomes
  • Exceptional ability to distill complex core curriculum capabilities, instructional frameworks, and research into differentiated positioning and customer-centric messaging
  • Ability to independently develop and execute complex GTM strategies and influence cross-functional priorities
  • Ability to lead and influence cross-functional stakeholders and establish effective working relationships across Sales, Product, RevOps, and Marketing
  • Exceptional written communication and storytelling skills
  • Successful completion of a background check

Benefits

Comp & perks
  • Comprehensive medical benefits with employer contribution to premiums and HSA accounts
  • Gym reimbursement
  • Pet insurance
  • Free access to the Calm app
  • Free access to Rocket Lawyer
  • Fully remote work
  • Monthly tech stipend for work-from-home needs
  • Parental leave
  • Fertility support
  • Adoption support
  • 401(k) plan with employer match
  • Flexible PTO
  • Paid sick time off
  • Company holidays and winter break (Dec 24th–Jan 1st)
  • Annual learning and development allowance for training sessions, classes, workshops, conferences, and educational materials