Senior Marketing Manager, Accessories

Nex

. Own end-to-end launch plans for new accessories and merchandise, from concept through launch and early sales .

Posted 10/16/2026full-timeSan Jose • California • United StatesSenior💰 $140,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on launching consumer products through D2C and Amazon channels. Strong analytical skills in pricing, demand forecasting, and marketplace performance drive effective decision-making and product strategy.

Highest-signal resume keywords

Product Marketing ExperienceD2C And Amazon Launch ExpertiseCommercial AcumenData-Driven Decision MakingExcellent Writing And Storytelling Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Launch PlanningPricing StrategyDemand ForecastingMarketing AnalyticsTest And Learn MethodologyConversion Rate OptimizationConsumer Insights AnalysisPerformance Marketing CoordinationInventory ManagementSales Metrics Definition

Soft Skills

Strong CommunicationProject ManagementCollaborationAdaptabilityJudgment

Tools & Technologies

E-Commerce PlatformsAmazon MarketplaceSocial Media MarketingEmail Marketing ToolsData Analytics Software

Industry Keywords

Consumer ProductsAccessoriesConsumer ElectronicsGamingLifestyle Brands

About the role

Key responsibilities & impact

Own end-to-end launch plans for new accessories and merchandise, from concept through launch and early sales
Develop positioning, messaging, and launch assets
Provide input on pricing, bundles, and assortment with Product and Finance
Orchestrate launches across the D2C store, Amazon, and TikTok Shop
Define pre-launch success metrics including demand, conversion, attach rate, ratings and reviews, return rates, and contribution margin
Design and run tests across pricing, bundles, offers, and creative
Recommend whether to scale, iterate, or sunset products based on results
Partner with growth and performance marketing experts on paid, social, and marketplace programs
Work with Creative, Content, and Social teams on PDP, TikTok, email, and website assets
Coordinate with Product and Operations on launch timing, inventory, and forecasts
Brief and manage vendors and partners for merchandise and apparel programs
Package results, consumer insights, and sell-in stories for the retail management team
Transition proven products to the commercial team with a repeatable launch playbook
Bring customer voice into decisions using reviews, social listening, and community feedback
Identify gaps and opportunities shaping the accessories roadmap
Report to the VP of Marketing

Requirements

What you’ll need

8+ years in product marketing or go-to-market roles for consumer products, ideally in accessories, consumer electronics, gaming, toys, or lifestyle brands
Proven track record of launching products through D2C and Amazon
Strong commercial acumen across unit economics, pricing, margin, and demand forecasting
Data-driven decision making with marketplace, e-commerce, and marketing analytics
Excellent writing and storytelling skills
Ability to run several launches at once
Experience coordinating people without direct authority
Test-and-learn mindset with the judgment to move fast and discipline to measure
Comfort working in a small, fast-moving environment with evolving priorities
Passion for building products and experiences that families love

Benefits

Comp & perks

Competitive compensation package
Flexible working hours and vacation policy
Product-driven culture that treasures talents and individual growth
Front-row seat and hands-on experience with cutting edge technologies in the evolving gaming field
Occasional travel for company events, external meetings, and other business-related activities may be required