Performance Marketing Manager

Nexford University

. Plan, launch, manage, and optimize campaigns across Google Ads, Meta, LinkedIn, and other relevant channels .

Posted 10/4/2026full-timeRemote • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning, managing, and optimizing B2C performance marketing campaigns across multiple digital channels, with a strong focus on data-driven decision-making and collaboration with cross-functional teams.

Highest-signal resume keywords

B2C Performance MarketingGoogle Ads ManagementMeta Ads ManagementCampaign AttributionHubSpot Proficiency

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign OptimizationBudget PacingLead GenerationConversion Rate ImprovementAudience SegmentationData AnalysisCreative BriefingProject ManagementReporting ToolsMulti-Stage Conversion Funnel

Soft Skills

Clear CommunicationReliable Follow-ThroughConstructive Feedback

Tools & Technologies

GA4AsanaCRM SoftwareAI Tools

Industry Keywords

Demand GenerationEnrollment MarketingHigher Education MarketingU.S. Audience Targeting

About the role

Key responsibilities & impact

Plan, launch, manage, and optimize campaigns across Google Ads, Meta, LinkedIn, and other relevant channels
Own campaign structure, targeting, bidding, budget pacing, tracking requirements, and ongoing optimization
Build monthly media plans aligned with enrollment priorities, historical performance, seasonality, and applicant decision cycle
Allocate spend based on qualified demand, downstream conversion, and acquisition efficiency
Maintain a prioritized testing plan for audiences, creative, offers, and landing pages
Monitor the journey from lead generation through application starts, completed applications, and enrollment
Identify prospect drop-off points and coordinate improvements with responsible teams
Own North America campaign and audience requirements for nurture initiatives, including segmentation, messaging, and conversion goals
Partner with Marketing Operations on nurture and automation implementation, testing, and measurement
Maintain communication with Sales and Admissions on lead quality, follow-up, objections, and conversion barriers
Recommend campaign, messaging, and targeting adjustments using feedback and funnel data
Coordinate campaign launches with team capacity and enrollment dates
Develop creative briefs and work with Creative to produce and improve campaign assets
Partner with website and digital teams on landing pages, forms, and conversion experiments
Maintain dashboards and deliver reporting on the agreed cadence
Contribute to enrollment forecasts and communicate assumptions, risks, and resource needs
Translate reporting into decisions, experiments, and next steps
Keep Asana tasks, documentation, deadlines, and project status current
Manage paid media and demand generation vendors
Own assigned initiatives from planning through completion and coordinate cross-functional contributions
Support enrollment-focused webinars, partnerships, and events where campaign expertise is needed
Use appropriate AI tools for research, analysis, campaign development, and routine workflows, reviewing outputs for accuracy and brand alignment

Requirements

What you’ll need

At least four years of B2C hands-on performance marketing or demand generation experience
Demonstrated experience managing paid B2C campaigns targeting U.S. audiences
Strong working knowledge of Google Ads and Meta Ads
Experience with LinkedIn Ads is a plus
Evidence of improving downstream conversion and acquisition efficiency, beyond generating inexpensive leads
Experience working with Sales on a considered-purchase journey or a multi-stage conversion funnel
Proficiency with HubSpot or a comparable CRM, GA4, campaign attribution, and reporting tools
Strong analytical skills and ability to build realistic plans from historical data
Experience briefing creative teams, coordinating vendors, and managing projects across functions
Clear communication, reliable follow-through, and comfort raising concerns constructively
Higher education or adult learner acquisition experience is preferred