Nexford University

Performance Marketing

• Plan, launch, manage, and optimize campaigns across Google Ads, Meta, LinkedIn, and other relevant channels
• Own campaign structure, targeting, bidding, budget pacing, tracking requirements, and ongoing optimization
• Build monthly media plans aligned with enrollment priorities, historical performance, seasonality, and applicant decision cycle
• Allocate spend based on qualified demand, downstream conversion, and acquisition efficiency
• Maintain a prioritized testing plan for audiences, creative, offers, and landing pages
• Monitor the journey from lead generation through application starts, completed applications, and enrollment
• Identify prospect drop-off points and coordinate improvements with responsible teams
• Own North America campaign and audience requirements for nurture initiatives, including segmentation, messaging, and conversion goals
• Partner with Marketing Operations on nurture and automation implementation, testing, and measurement
• Maintain communication with Sales and Admissions on lead quality, follow-up, objections, and conversion barriers
• Recommend campaign, messaging, and targeting adjustments using feedback and funnel data
• Coordinate campaign launches with team capacity and enrollment dates
• Develop creative briefs and work with Creative to produce and improve campaign assets
• Partner with website and digital teams on landing pages, forms, and conversion experiments
• Maintain dashboards and deliver reporting on the agreed cadence
• Contribute to enrollment forecasts and communicate assumptions, risks, and resource needs
• Translate reporting into decisions, experiments, and next steps
• Keep Asana tasks, documentation, deadlines, and project status current
• Manage paid media and demand generation vendors
• Own assigned initiatives from planning through completion and coordinate cross-functional contributions
• Support enrollment-focused webinars, partnerships, and events where campaign expertise is needed
• Use appropriate AI tools for research, analysis, campaign development, and routine workflows, reviewing outputs for accuracy and brand alignment

Performance Marketing Manager