Growth Marketing Specialist

Nexi Group

. Develop and execute growth marketing strategies driving lead generation and pipeline growth across digital and offline channels .

Posted 10/26/2026full-timeWallisellen • SwitzerlandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing growth marketing strategies, with a strong focus on lead generation and pipeline growth across various channels. Proficient in campaign management, data analysis, and collaboration with sales teams to optimize marketing performance.

Highest-signal resume keywords

B2B MarketingAccount-Based Marketing (ABM)Campaign ManagementCRM and Marketing Automation PlatformsAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationMulti-Channel Marketing CampaignsEmail MarketingWebinarsDigital Marketing InitiativesData AnalysisReport CreationPerformance MetricsPipeline DevelopmentProject Management

Soft Skills

CollaborationCommunicationStakeholder CoordinationProblem-SolvingStrategic Thinking

Tools & Technologies

SalesforceMicrosoft Dynamics 365HubSpotMarketoPaid MediaSEOSocial Media Advertising

Industry Keywords

FintechPaymentsFinancial ServicesB2B TechnologyDemand Generation

About the role

Key responsibilities & impact

Develop and execute growth marketing strategies driving lead generation and pipeline growth across digital and offline channels
Partner with Enterprise Sales to design and implement targeted Account-Based Marketing initiatives
Lead end-to-end campaign management with direct sales teams
Conceptualize, coordinate, and deliver webinars, events, email marketing programs, and ABM campaigns
Ensure seamless lead handoff, effective lead nurturing, and continuous pipeline development with Sales
Monitor campaign performance and marketing funnel metrics
Create reports, dashboards, and data-driven recommendations for Marketing and Management

Requirements

What you’ll need

Bachelor's degree in Marketing, Business Administration, Communications, or a related field
3+ years of experience in B2B marketing, demand generation, growth marketing, or campaign management
Proven experience planning and executing multi-channel marketing campaigns, including email marketing, webinars, events, and digital marketing initiatives
Hands-on experience with CRM and marketing automation platforms, such as Salesforce, Microsoft Dynamics 365, HubSpot, Marketo, or similar
Strong analytical skills with the ability to interpret campaign performance data, build reports, and translate insights into actionable recommendations
Experience with Account-Based Marketing (ABM) programs targeting enterprise customers
Familiarity with B2B technology, fintech, payments, or financial services industries
Knowledge of paid media, SEO, and social media advertising
Project management experience and ability to coordinate multiple stakeholders across teams and markets

Benefits

Comp & perks

Attractive salary and a competitive benefits package
Tech equipment, including the latest technology to support your work
Collaboration with an international team across Europe
Structured training and hands-on development through PayTech University