ASO Manager

Next Lotto

. Responsibility for App Store Optimization for the Lotto Scanner app on the Apple App Store and Google Play .

Posted 9/16/2026full-timeRemote • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in App Store Optimization (ASO) for consumer mobile apps, focusing on keyword research, listing optimization, and conversion rate strategies. Proficient in analyzing store metrics and collaborating with cross-functional teams to enhance app visibility and user engagement.

Highest-signal resume keywords

App Store Optimization (ASO)App Store ConnectGoogle Play ConsoleKeyword ResearchData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

App Store Optimization (ASO)Keyword ResearchConversion Rate OptimizationMarket AnalysisData AnalysisStore ExperimentationMobile-First Business ModelsMulti-Market LocalizationVisual Store Asset ManagementSEO

Soft Skills

Collaborative Team PlayerDetail-OrientedSelf-Directed

Tools & Technologies

AppTweakSensor TowerData.aiMobileActionGA4

Certifications & Qualifications

Bachelor’s Degree or Equivalent Practical Experience

Industry Keywords

B2C Mobile AppsUser Ratings ManagementGermany’s State Treaty on Gambling (GlüStV)App Store ListingsA/B Testing

About the role

Key responsibilities & impact

Responsibility for App Store Optimization for the Lotto Scanner app on the Apple App Store and Google Play
Conducting keyword research and continuously optimizing listings for the App Store and Google Play
Creating and continuously maintaining titles, subtitles, keyword fields, and descriptions for each market
Briefing and testing visual store assets such as icons, screenshots, and preview videos with the Creative team
Conversion rate optimization through Apple Custom Product Pages and Google Play Store Listing Experiments
Monitoring and strategically managing user ratings and reviews
Market and competitor analysis in the ASO space
Collaborating with Performance/UA, Content & SEO, Creative, and Localization teams
Monitoring and reporting on all store KPIs in compliance with Germany’s State Treaty on Gambling (GlüStV)
Increasing organic installs and keyword rankings
Building an ASO testing engine for store listing experiments and A/B tests
Managing and continuously updating the keyword and metadata strategy for each market
Sharing insights with UA and Creative teams

Requirements

What you’ll need

Solid, hands-on experience in App Store Optimization (ASO) for consumer mobile apps
Proficiency with App Store Connect and Google Play Console
Skilled in using common ASO tools such as AppTweak, Sensor Tower, data.ai, or MobileAction
Hands-on experience with store experiments, including Apple Custom Product Pages and Google Play Store Listing Experiments
Experience analyzing store metrics as well as data from GA4 and MMPs
Fluent business-level English; German language skills are a strong plus
3–5 years of experience in ASO/app growth for B2C mobile apps
Experience with mobile-first, install-driven business models
Bachelor’s degree or equivalent practical experience
Experience in a regulated environment, SEO, multi-market localization, visual store assets, and paid UA are desirable bonuses
Data-driven, experimental, detail-oriented, and self-directed approach to work
Collaborative and cooperative team player in a dynamic startup environment

Benefits

Comp & perks

Competitive salary and trust-based working hours
30 days of annual leave
2 additional public holidays (December 24 and December 31)
Generous professional development budget
Unique team events
Innovative benefits program
Open, honest, and direct communication
Quarterly feedback meetings
MacBook, headphones, and other work equipment
Modern and inspiring work environment in Berlin or Konstanz on Lake Constance
One professional development day per month
Buddy program
Work from home / fully remote