Next Lotto

Manager

• Responsibility for App Store Optimization for the Lotto Scanner app on the Apple App Store and Google Play
• Conducting keyword research and continuously optimizing listings for the App Store and Google Play
• Creating and continuously maintaining titles, subtitles, keyword fields, and descriptions for each market
• Briefing and testing visual store assets such as icons, screenshots, and preview videos with the Creative team
• Conversion rate optimization through Apple Custom Product Pages and Google Play Store Listing Experiments
• Monitoring and strategically managing user ratings and reviews
• Market and competitor analysis in the ASO space
• Collaborating with Performance/UA, Content & SEO, Creative, and Localization teams
• Monitoring and reporting on all store KPIs in compliance with Germany’s State Treaty on Gambling (GlüStV)
• Increasing organic installs and keyword rankings
• Building an ASO testing engine for store listing experiments and A/B tests
• Managing and continuously updating the keyword and metadata strategy for each market
• Sharing insights with UA and Creative teams

ASO Manager