National Sales Manager

Nichiha

. Provide leadership and direction in the Canadian market .

Posted 10/6/2026full-timeRemote • CanadaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong leadership in the Canadian market with a focus on developing and implementing sales strategies for business growth. Proficient in building relationships within the construction community and managing sales processes through CRM tools like Salesforce.com.

Highest-signal resume keywords

B2B Sales ExperienceSalesforce.com ProficiencyTeam LeadershipRelationship BuildingPresentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentMarket AnalysisProject Pipeline ManagementSales Process ManagementProduct Knowledge Training

Soft Skills

Effective JudgmentConfidentialitySensitivity to Employee NeedsAbility to Manage Competing PrioritiesHands-On Management

Tools & Technologies

Salesforce.comMicrosoft OfficeSocial Media Trends

Certifications & Qualifications

Bachelor’s Degree in Related Discipline

Industry Keywords

Building Materials SalesArchitectsGeneral ContractorsInstallersSpecification Process

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Provide leadership and direction in the Canadian market
Research, analyze, and present commercial opportunities for future direction and growth
Develop and implement plans and strategies for new business opportunities within architect, specifier, general contractor, and installer communities
Identify and approach key or strategic partners and set short- and long-term program goals
Lead the team in implementing agreed-upon sales strategies and programs
Work with the Director of Channel Sales to implement growth strategies emphasizing increased sales
Review and maintain high-profile customer relationships
Provide strategic input to the Director of Channel Sales
Identify and report potential opportunities to promote sales growth
Evaluate the effectiveness of current sales strategies and programs
Build relationships with architects, general contractors, and installers in the construction community
Influence the specification process with specification writers and creators
Develop partnerships to increase awareness of Nichiha’s products
Identify top general contractors who can influence material changes and position Nichiha as a cladding of choice
Liaise with specialty and commodity installers to position Nichiha as revenue-generating cladding
Identify projects where Nichiha has been specified or submitted
Create and maintain a project pipeline in Salesforce.com
Track specified/submitted project pipelines through the order-received stage
Document all activities in Salesforce.com
Present AIA/CES courses to architects and assist in developing new AIA/CES offerings
Present product knowledge training to general contractors and installers
Coordinate market intelligence on products, programs, shipping, and market segments
Collaborate with Nichiha personnel to provide technical assistance, training, project start-up, dealer assistance, contractor assistance, and problem resolution
Manage the sales process through dealer or distribution channels as required
Collaborate with Field Technical personnel to develop a trained and consistent installer base
Participate in regional and national design organization, promotional, and trade show activities
Assist in product development
Gather information on competitive activity and prospective strategic directives

Requirements

What you’ll need

Bachelor’s Degree in a related discipline strongly desired
At least 10 years of sales experience in a B2B environment; building materials sales preferred
Comfortable with hands-on management of tasks
Ability to manage multiple, competing priorities simultaneously
Ability to exercise effective judgment, confidentiality, and sensitivity to employee needs and business situations
Experience leading teams
Ability to travel up to 50%
Ability to build strong relationships with clients and maintain a robust client database
Proficient in face-to-face sales
Excellent presentation skills
Experience using a CRM tool; Salesforce.com preferred
Understanding of social media trends
Knowledge of Microsoft Office products, specifically MS Word, MS PowerPoint, and MS Excel

Benefits

Comp & perks

Full-time employment
Remote work arrangement
Opportunity to lead sales strategies and programs
Participation in regional and national promotional/trade show activities
Professional exposure to architects, general contractors, installers, dealers, and distributors