Manager, Demand Generation – B2B

Nielsen

. Architect, execute, and optimize full-funnel demand generation campaigns for Nielsen ONE and Ad Intel .

Posted 10/2/2026full-timeRemote • United StatesMid-LevelSenior💰 $78,200 - $130,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in architecting and executing full-funnel demand generation campaigns, utilizing advanced analytics and performance metrics to optimize strategies. Proficient in managing cross-channel marketing efforts and collaborating with sales and revenue operations to enhance lead management and pipeline integrity.

Highest-signal resume keywords

Demand Generation CampaignsSalesforce CRM ManagementAccount-Based Marketing (ABM)Cross-Channel Attribution MetricsGoogle Ads/Bing Platforms

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

DemandbaseMarketoHubSpotLead-Scoring FrameworksPerformance DashboardsSearch Bidding LogicA/B TestingData Compliance StandardsBehavioral AnalyticsPipeline Attribution

Soft Skills

Collaborative OperationPresentation SkillsDocumentation Management

Tools & Technologies

Google WorkspaceLinkedIn Campaign ManagerProgrammatic Delivery EcosystemsAI Platforms

Industry Keywords

B2B MarketingSaaSData AnalyticsMedia IntelligenceCorporate Technology

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Architect, execute, and optimize full-funnel demand generation campaigns for Nielsen ONE and Ad Intel
Lead deployment, platform administration, and strategic execution of the Demandbase ABM automation engine
Deploy paid search, paid social, trade publication, content syndication, programmatic display/video, and targeted digital event campaigns
Develop interactive executive roundtables, customized webinars, and specialized industry forums
Implement behavioral lead-scoring frameworks using engagement, intent, and demographic signals
Build and maintain performance dashboards in Salesforce and marketing automation environments
Audit Cost Per MQL, MQL-to-SQL Conversion Velocity, and pipeline attribution
Translate campaign metrics into retro-reviews and roadmap adjustments during Monthly Business Review cycles
Maintain data hygiene, pipeline integrity, form validation, database quality, and data latency controls
Establish lead disposition frameworks and feedback loops with Sales and Revenue Operations
Enforce SLAs for lead status updates, routing configurations, and unqualified disposition coding in Salesforce
Implement automated re-nurture logic and lifecycle re-engagement triggers with RevOps
Identify lead management gaps and deploy cross-functional enablement dashboards
Lead paid media and creative agency partners, including briefs, deliverables, and fiscal performance reviews
Manage content syndication networks and trade publication placement inventories
Ensure agency deliverables comply with corporate guidelines, brand identity specifications, and data compliance standards

Requirements

What you’ll need

6–10 years of professional experience in enterprise B2B demand generation, growth marketing, or performance marketing within SaaS, data analytics, media intelligence, or corporate technology industries
Proficient, hands-on experience deploying, governing, and scaling account-targeted plays using Demandbase or Marketo/HubSpot enterprise suites
Advanced experience interpreting complex cross-channel attribution metrics, building performance tables, and managing Salesforce CRM environments
Experience with search bidding logic (Target CPA), keyword portfolio expansion, text/creative A/B testing, and native platform pixel architectures
Ability to operate collaboratively across complex matrix environments with sales, Revenue Operations, creative teams, and product lines
Professional-level expertise in Google Workspace
Technical fluency with LinkedIn Campaign Manager, Google Ads/Bing platforms, programmatic delivery ecosystems, and enterprise CRM infrastructures
Working competency with AI platforms such as Gemini, Claude, and ChatGPT
Native-level written and verbal English skills
Ability to present business analytics to executive leadership and establish documentation guardrails

Benefits

Comp & perks

Comprehensive health and wellness plans
401(k) with a Nielsen company match
Generous paid time off policy
Company-provided vehicle (depending on the role)
Discretionary incentive/bonus eligibility (depending on the role)
Potential eligibility for bonuses, equity, or other incentives