Product Marketing Manager

Nielsen

. Own how Nielsen products go to market .

Posted 11/4/2026full-timeRemote • United StatesMid-LevelSenior💰 $78,200 - $130,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing, with a strong focus on building go-to-market strategies and translating product vision into customer-centric narratives. Proven ability to collaborate cross-functionally and influence product development through data-driven insights and effective communication.

Highest-signal resume keywords

Product MarketingGo-To-Market StrategyB2B Data AnalyticsStakeholder CommunicationLaunch Lifecycle Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMarket IntelligenceSales EnablementTechnical StorytellingCategory-Level Positioning

Soft Skills

Influencing Senior PartnersClear Writing Ability

Tools & Technologies

API-Driven ArchitecturesCloud-Based Architectures

Industry Keywords

Media TechnologyData AnalyticsProduct Reviews

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own how Nielsen products go to market
Build the product marketing function from the ground up
Translate product vision into customer-focused market stories
Represent customer insights in product reviews and shape positioning, roadmap, and category definition
Partner with Product on roadmap prioritization based on customer and competitive dynamics
Develop product positioning and messaging grounded in customer evidence
Build and maintain sales enablement assets, including pitch decks, case studies, demos, battlecards, objection handling, and competitive teardowns
Turn market intelligence into action across product decisions, sales strategy, marketing campaigns, and executive planning
Run and improve the launch lifecycle, tiering, intake, and stage gates
Collaborate across Product, Sales, and Marketing to maintain consistent product narratives

Requirements

What you’ll need

5–10 years in product marketing or an adjacent GTM discipline
Significant experience in large-scale B2B, data analytics, or media technology
Comfort in technical environments, including API-driven and cloud-based architectures
Ability to tell a clear technical story
Track record of influencing product development and shaping roadmaps
Ability to connect product marketing work to category-level positioning
Strong stakeholder communication and ability to influence senior partners
Clear, evocative writing ability
Experience building structured launch engines and scaling go-to-market strategy
Ability to work cross-functionally with Product, Sales, and Marketing

Benefits

Comp & perks

Comprehensive health and wellness plans
401(k) with a Nielsen company match
Generous paid time off policy
Company-provided vehicle (depending on the role)
Discretionary incentive/bonus eligibility (depending on the role)
Potential eligibility for bonuses, equity, or other incentives