Sales Director – Mid-Market, SMB

Nielsen

. Steward the Mid-Market & SMB 3–5 year business plan .

Posted 11/4/2026full-timeRemote • United StatesLead💰 $185,000 - $344,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving revenue growth through strategic planning and execution in the Mid-Market and SMB sectors, leveraging e-commerce and SaaS sales methodologies. Proven ability to lead sales teams, manage commercial initiatives, and collaborate cross-functionally to enhance client satisfaction and achieve financial targets.

Highest-signal resume keywords

Revenue Goal SettingCommercial Vision DevelopmentSMB Sales Team ManagementE-Commerce Sales ExperienceSalesforce Operational Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue ForecastingCommercial Metrics ReportingSales Strategy ExecutionLead GenerationMarket Analysis

Soft Skills

Cross-Functional CollaborationProblem SolvingClient Relationship Management

Tools & Technologies

Salesforce

Industry Keywords

SaaSE-CommerceMid-MarketSMBCommercial Strategy

About the role

Key responsibilities & impact

Steward the Mid-Market & SMB 3–5 year business plan
Own quarterly and annual revenue targets for the team and individual sales professionals
Transform and grow a one-to-many selling motion via SaaS and modern e-commerce sales approaches
Drive revenue growth
Identify new clients and prospects in new markets
Contribute to a standardized rate card pricing structure
Collaborate with Marketing on digital sales campaigns to drive leads, track progress, and convert sales through a measurable process
Spearhead cross-functional collaboration between Marketing, Product, and Customer Care
Build the commercial strategic Mid-Market & SMB vision based on industry knowledge, client needs, and internal feedback
Define and execute the global commercial strategy and roadmap in the near and long term
Lead the Mid-Market & SMB Sales Team
Lead key commercial initiatives to drive focused growth across specific products and go-to-market efforts
Implement improvements within the commercial group to ensure efficient growth
Partner with Customer Success and Product to ensure client satisfaction
Act as a conduit between Product and Commercial organizations, translating feedback into product strategy and roadmap
Collaborate with Marketing and Finance to ensure financial and market KPIs are met quarterly
Review the competitive landscape and user feedback to improve product features and identify product or feature opportunities

Requirements

What you’ll need

Proven track record of revenue goal setting and target attainment
Experience building a commercial vision and plan
Experience managing an SMB sales team in a fast-paced and ever-changing environment
E-commerce or SaaS sales experience
Experience forecasting and reporting commercial metrics such as revenue, growth, churn, and conversion
5+ years in commercial management with extensive experience in the SMB market
Operational experience with Salesforce
Ability to bring simplicity and structure to ambiguous problems with multiple external and internal stakeholders

Benefits

Comp & perks

Comprehensive health and wellness plans
401(k) with a Nielsen company match
Generous paid time off policy
Company-provided vehicle, depending on the role
Discretionary incentive/bonus eligibility, depending on the role
Potential bonuses, equity, or other incentives