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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO strategy, technical SEO, and content optimization, with a strong focus on leveraging AI tools and analytics to drive measurable growth. Proficient in managing cross-functional teams and aligning SEO efforts with broader marketing strategies.
Highest-signal resume keywords
SEO StrategyTechnical SEOWordPress VIPBrightEdgeAI Tools Application
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOContent StrategyDigital MarketingSchema MarkupIndexingSite StructureKeyword StrategiesContent AuditsGap AnalysesPrompt Engineering
Soft Skills
Analytical SkillsStakeholder ManagementTest-and-Learn Mindset
Tools & Technologies
BrightEdgeScreaming FrogSEMrushWebflow
Industry Keywords
SaaSDataTechMatrixed ExperienceAgency Experience
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Own the SEO roadmap for Nielsen.com
- Partner with Creative and Content teams to produce content optimized for human intent and LLM discovery
- Lead technical SEO across WordPress VIP and Webflow
- Define site architecture, schema markup, and performance requirements with Web Ops and Engineering
- Administer and use BrightEdge, Screaming Frog, and SEMrush
- Partner with Paid Media on holistic SEM strategies
- Align SEO with Social and Email channels
- Provide SEO guidance to global international teams
- Conduct content audits and gap analyses
- Train internal content contributors on tagging, keyword strategies, and AIO best practices
- Drive measurable pipeline growth for Nielsen.com
Requirements
What you’ll need- 4–7 years of experience in SEO, content strategy, and digital marketing within SaaS, data, or tech industries
- Matrixed/agency experience required
- Deep expertise in WordPress VIP, Webflow, BrightEdge, SEMrush, and Screaming Frog
- Proven experience applying AI tools to SEO workflows, including prompt engineering, AIO strategy, and automated insights
- Traditional technical SEO expertise, including schema, indexing, and site structure
- Exceptional analytical skills with a test-and-learn mindset
- Strong stakeholder management abilities
Benefits
Comp & perks- Remote work option
- Equal opportunity and inclusive workplace
- Work environment free from discrimination and harassment