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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO strategy, technical SEO, and content optimization, with a strong focus on leveraging AI tools and analytics to drive measurable growth. Proficient in collaborating across teams to align SEO with broader marketing initiatives.
Highest-signal resume keywords
SEO StrategyTechnical SEOWordPress VIPBrightEdgeAI Tools Application
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOContent StrategyDigital MarketingSchema MarkupIndexingSite StructureKeyword StrategiesContent AuditsGap AnalysesPrompt Engineering
Soft Skills
Analytical SkillsStakeholder ManagementTraining Abilities
Tools & Technologies
WebflowScreaming FrogSEMrushBrightEdge
Industry Keywords
SaaSDataTechMatrixed ExperienceAgency Experience
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Own the SEO roadmap for Nielsen.com
- Partner with Creative and Content teams to produce content optimized for human intent and LLM discovery
- Lead technical SEO across WordPress VIP and Webflow
- Define site architecture, schema markup, and performance requirements with Web Ops and Engineering
- Administer and use BrightEdge, Screaming Frog, and SEMrush
- Partner with Paid Media on holistic SEM strategies
- Align SEO with Social and Email channels
- Provide SEO guidance to global international teams
- Conduct content audits and gap analyses
- Train internal content contributors on tagging, keyword strategies, and AIO best practices
- Drive measurable pipeline growth for Nielsen.com
Requirements
What you’ll need- 4–7 years of experience in SEO, content strategy, and digital marketing within SaaS, data, or tech industries
- Matrixed/agency experience required
- Deep expertise in WordPress VIP, Webflow, BrightEdge, SEMrush, and Screaming Frog
- Proven experience applying AI tools to SEO workflows, including prompt engineering, AIO strategy, and automated insights
- Traditional technical SEO expertise, including schema, indexing, and site structure
- Exceptional analytical skills with a test-and-learn mindset
- Strong stakeholder management abilities
Benefits
Comp & perks- Remote work opportunity
- Equal opportunity and diverse, inclusive workplace
- Work environment free from discrimination and harassment