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Nielsen

Senior Market Research Analyst

Nielsen

. Monitor panel-fielding strategies, traffic, vendor performance, and sampling quotas across active US recruiting channels .

Posted 9/19/2026full-timeRemote • MexicoSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital sampling, online research panels, and data analysis, with a strong focus on operational efficiency and effective communication across teams. Proficient in leveraging AI tools for automation and insights generation while managing vendor performance and timelines.

Highest-signal resume keywords
Digital Sampling ManagementData Analysis Using AI ToolsPanel Management and FeasibilityAdvanced English CommunicationMedia Research Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Digital SamplingOnline Research PanelsData Discrepancy ResolutionPerformance Dashboard GenerationMailing Address File GenerationCost-Confirmation ReconciliationWorkflow StreamliningGeographical AnalysisVendor Performance MonitoringTime Management
Soft Skills
Attention to DetailLogical AnalysisCommunication SkillsAdaptabilityProblem-Solving
Tools & Technologies
Google WorkspaceMS Office SuiteAI Tools for Data AnalysisPerformance Dashboards
Industry Keywords
Market ResearchDigital MarketingMedia LandscapeRetail Industry DynamicsUS Geography

About the role

Key responsibilities & impact
  • Monitor panel-fielding strategies, traffic, vendor performance, and sampling quotas across active US recruiting channels
  • Troubleshoot traffic drops and geographical mix-ups in real time
  • Detect, investigate, and resolve daily data discrepancies
  • Generate insights, post-release reports, and performance dashboards for internal leadership and external partners
  • Oversee timelines across panel, mailing, and data-delivery milestones
  • Communicate production risks to downstream teams and execute contingency plans
  • Set up mailings and payouts
  • Generate mailing address files and coordinate distribution schedules
  • Ensure on-time delivery across mail teams
  • Reconcile and validate monthly panel-vendor cost-confirmation reports and payments against actual performance and valid respondent data
  • Identify opportunities to streamline workflows and leverage modern AI tools for data analysis and task automation
  • Bridge operations, data science, finance, and external vendors to execute US panel survey recruiting, monitor vendor traffic, track mailing releases, and analyze panel feasibility

Requirements

What you’ll need
  • Bachelor’s degree in Marketing, Market Research, or a related field
  • 4+ years of experience in media research or digital marketing/advertising
  • Proven experience with digital sampling and online research panels, including sourcing, panel management, feasibility, targeting, and fieldwork
  • Proficiency in Google Workspace or MS Office Suite
  • Experience leveraging AI tools for data analysis, automation, and efficiency
  • Advanced oral and written English communication skills
  • Familiarity with US geography, retail industry dynamics, and the media landscape
  • Strong logical analysis and attention to detail
  • Strong time management and ability to manage changing priorities under tight deadlines

Benefits

Comp & perks
  • Remote work option
  • Equal opportunities and diverse, inclusive workplace