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Nielsen

Senior Market Research Analyst

Nielsen

. Monitor panel-fielding strategies, traffic, vendor performance, and sampling quotas across active US recruiting channels .

Posted 10/6/2026full-timeRemote • MexicoSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital sampling, online research panel management, and data analysis using AI tools. Strong communication skills and attention to detail are essential for managing vendor performance and ensuring timely project delivery.

Highest-signal resume keywords
Digital Sampling ManagementData Analysis Using AI ToolsPanel ManagementGoogle Workspace ProficiencyMedia Research Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Digital SamplingOnline Research PanelsData Discrepancy ResolutionPerformance Dashboard GenerationMailing Address File GenerationCost-Confirmation Report ReconciliationWorkflow StreamliningGeographical AnalysisVendor Performance MonitoringFieldwork Feasibility Analysis
Soft Skills
Attention To DetailTime ManagementLogical AnalysisCommunication SkillsAdaptability
Tools & Technologies
Google WorkspaceMS Office SuiteAI Tools
Industry Keywords
Market ResearchDigital MarketingRetail Industry DynamicsMedia LandscapeUS Geography

About the role

Key responsibilities & impact
  • Monitor panel-fielding strategies, traffic, vendor performance, and sampling quotas across active US recruiting channels
  • Troubleshoot traffic drops and geographical mix-ups in real time
  • Detect, investigate, and resolve daily data discrepancies
  • Generate insights, post-release reports, and performance dashboards for internal leadership and external partners
  • Oversee timelines across panel, mailing, and data-delivery milestones
  • Communicate production risks to downstream teams and execute contingency plans
  • Set up mailings and payouts
  • Generate mailing address files and coordinate distribution schedules
  • Ensure on-time delivery across mail teams
  • Reconcile and validate monthly panel-vendor cost-confirmation reports and payments against actual performance and valid respondent data
  • Identify opportunities to streamline workflows and leverage modern AI tools for enhanced data analysis and task automation
  • Bridge operations, data science, finance, and external vendors to execute US panel survey recruiting, monitor vendor traffic, track mailing releases, and analyze panel feasibility under tight deadlines

Requirements

What you’ll need
  • Bachelor’s degree in Marketing, Market Research, or a related field
  • 4+ years of experience in media research or digital marketing/advertising
  • Proven experience with digital sampling and online research panels, including sourcing, panel management, feasibility, targeting, and fieldwork
  • Proficiency in Google Workspace or MS Office Suite
  • Experience leveraging AI tools for data analysis, automation, and efficiency
  • Advanced oral and written English communication skills
  • Familiarity with US geography, retail industry dynamics, and the media landscape
  • Strong logical analysis, attention to detail, and time management
  • Ability to manage changing priorities under tight deadlines

Benefits

Comp & perks
  • Employees can work remotely
  • Equal opportunities and a diverse and inclusive workplace