Senior Product Marketing Manager, Gracenote Division

Nielsen

. Author the market narrative for scene-level video intelligence .

Posted 11/4/2026full-timeRemote • United StatesSenior💰 $142,920 - $265,320 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on segmentation, messaging development, and launch management within the B2B technology and media landscape. Proficient in leveraging technical fluency in multimodal AI and video ecosystems to drive strategic initiatives and stakeholder alignment.

Highest-signal resume keywords

Product Marketing ExperienceMessaging DevelopmentLaunch ManagementCompetitive AnalysisTechnical Fluency in Multimodal AI

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SegmentationPositioning FrameworksCompetitive AnalysisMessaging DevelopmentLaunch ManagementContent Metadata UnderstandingVideo Ecosystem KnowledgeAPIsData FeedsEntity Resolution

Soft Skills

Persuasive WritingStakeholder AlignmentCollaboration

Tools & Technologies

Knowledge GraphsSemantic SearchNatural-Language SearchVector Search

Certifications & Qualifications

Bachelor's DegreeMBA or Equivalent Experience

Industry Keywords

B2B TechnologyAdvertising TechnologyContent Metadata StandardsData LicensingInternational Go-To-Market Experience

About the role

Key responsibilities & impact

Author the market narrative for scene-level video intelligence
Translate the platform story into segment-level value propositions for platform and distribution buyers, content owners, and the advertising ecosystem
Build and maintain messaging architecture, proof-point libraries, and terminology standards
Maintain competitive intelligence on AI video-understanding vendors, platform-native capabilities, metadata, and ad-tech players
Run structured voice-of-customer discovery with prospects, design partners, and internal commercial teams
Feed evidence-based requirements and prioritization input to product
Own launch strategy and execution across the portfolio, including tiering, readiness criteria, cross-functional plans, timing, and post-launch measurement
Build early-access and design-partner collateral, evaluation frameworks, success criteria, and reference stories
Track post-launch adoption and drive messaging or product-story improvements
Produce sales and partnership enablement materials, including pitch narratives, decks, battlecards, demo storylines, one-pagers, FAQs, and objection-handling guidance
Own buyer-facing responses to technical and trust objections concerning content rights, model training, retention, tenant isolation, explainability, and classification accuracy
Partner on strategic and design-partner opportunities
Brief analysts, shape emerging-category coverage, and represent the portfolio at industry events
Collaborate with corporate marketing and demand generation on campaigns, web content, bylines, webinars, and case studies
Partner with product management, engineering, sales, business development, partnerships, legal, security, privacy, and executives

Requirements

What you’ll need

Seven or more years in product marketing, including meaningful time at a senior or lead level in B2B technology, data, or media technology
Demonstrated command of segmentation, positioning frameworks, messaging development, launch management, competitive analysis, and enablement
Working knowledge of the video ecosystem, including streaming and CTV, FAST and ad-supported models, linear and live, device platforms and operating systems, distributors and aggregators, studios and content packagers
Understanding of how content metadata drives discovery surfaces, program guides, recommendations, and ad targeting
Technical fluency with multimodal AI and modern retrieval, including embeddings and vector search, semantic and natural-language search, ontologies and taxonomies, knowledge graphs, entity resolution, APIs, and data feeds
Experience taking new or category-creating products to market while reference customers, category language, or the buyer are still being established
Experience marketing the same underlying technology to structurally different buyers
Clear, dense, persuasive writing skills
Proven ability to align product, sales, partnerships, legal, and executive stakeholders without formal authority
Bachelor's degree required
MBA or equivalent experience welcome
Preferred: advertising technology exposure, content metadata standards or industry consortia familiarity, data licensing or data-product business models, and international or multi-region go-to-market experience

Benefits

Comp & perks

Comprehensive health and wellness plans
401(k) with a Nielsen company match
Generous paid time off policy
Company-provided vehicle, depending on the role
Discretionary incentive/bonus eligibility
Potential eligibility for bonuses, equity, or other incentives