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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in financial planning and analysis, including ownership of P&L planning, cash flow forecasting, and the development of automated finance processes. Proficient in SQL for data analysis and reporting, with a strong ability to communicate insights to executive leadership.
Highest-signal resume keywords
Financial Planning And Analysis (FP&A)SQL Querying And Data ReconciliationP&L Planning OwnershipCash Flow ForecastingBoard Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Financial ModelingBudgetingVariance AnalysisData ValidationReporting Pipeline DevelopmentAutomationCohort AnalysisRetention AnalysisUnit EconomicsIncome Statement Mastery
Soft Skills
Analytical ThinkingCommunicationRecommendation DevelopmentCollaboration
Tools & Technologies
Finance ToolsPlanning PlatformsERP SystemsAutomated Workflows
Industry Keywords
Performance MarketingAdtechMartechEcommerceSaaSData-Heavy Business
Tech Stack
Tools & technologiesERPSQL
About the role
Key responsibilities & impact- Own planning and forecasting end to end
- Run the annual operating plan and build departmental OpEx and headcount templates
- Own the operating model covering revenue, gross profit, OpEx, headcount, EBITDA, working capital, cash, and a 3–5-year long-range plan
- Reforecast regularly and run monthly budget-versus-actual reviews with department heads
- Own short- and long-term cash-flow forecasting, including collections and payment timing
- Build monthly reporting packages and Board materials with the Head of Finance
- Lead the transition from spreadsheet-driven finance operations to automated system-to-system workflows
- Partner with an engineer to define requirements and logic, validate numbers, and run user acceptance testing
- Define general-ledger structure and work with accounting on cleanup and coding accuracy
- Evaluate and select finance tools such as planning platforms
- Use AI for variance commentary, data validation, and recurring reporting
- Measure sales-investment payback by team
- Build advertiser and partner cohort, retention, and spend-distribution analysis by segment
- Develop methodologies and recommendations for business questions, document analyses, and communicate data-backed conclusions
- Write SQL against production data and the finance schema
- In the first 90 days, take ownership of the operating model and annual plan, run a monthly close review, and deliver reporting and Board materials
- By month 6, deliver a driver-based plan, rolling forecast, predictable close cadence, explained variances, and at least one automated workflow
- By month 12, deliver trusted cash forecasting, an effective ledger structure, recurring sales payback and cohort analysis, and a finance function operating without day-to-day Head of Finance involvement
Requirements
What you’ll need- 7+ years in FP&A or strategic finance; investment banking or transaction advisory experience is acceptable if followed by ownership of planning and forecasting in an operating company
- Strong, hands-on SQL skills, including querying, joining, and reconciling messy data
- Full ownership of P&L planning at a smaller company or division operating like its own business
- Mastery of the income statement, balance sheet, and cash flow connections
- Track record of building a new finance process, model, reporting pipeline, or automation
- Ability to turn analysis into clear recommendations for a CEO or Board
- Experience in performance marketing, adtech, martech, ecommerce, consumer, SaaS, or another data-heavy, variable-cost business is nice to have
- Cohort, retention, LTV, and unit economics experience is nice to have
- Exposure to finance systems projects, including invoicing, payables, planning tools, ERP rollout, engineering collaboration, and UAT is nice to have
- Board reporting or investor materials experience is nice to have
