Manager – Marketing

Nilfisk

. Develop and execute annual marketing strategies and growth plans for assigned industry segments .

Posted 11/6/2026full-timeRemote • Minnesota • United StatesSeniorLead💰 $88,800 - $111,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies, managing multi-channel campaigns, and leveraging market insights for product positioning and commercialization. Proficient in utilizing CRM and marketing automation tools to drive lead generation and optimize marketing performance.

Highest-signal resume keywords

B2B Marketing ExperienceIntegrated Marketing CampaignsProduct Launch SupportCRM and Marketing AutomationMarket Segmentation and Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationProduct MarketingCustomer Journey MappingLead GenerationMarketing Performance AnalyticsProject ManagementBudget ManagementKPI MonitoringMarket Insights TranslationEvent Planning and Execution

Soft Skills

Excellent CommunicationPresentation SkillsAnalytical SkillsStakeholder ManagementCross-Functional Collaboration

Tools & Technologies

SalesforcePardotMarketing Cloud Account EngagementPower BICRM Platforms

Industry Keywords

Industrial MarketingManufacturingCommercial EquipmentFacility SolutionsChannel-Based Business

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute annual marketing strategies and growth plans for assigned industry segments
Plan and manage integrated, multi-channel campaigns generating awareness, qualified leads, pipeline, and revenue
Execute initiatives across digital advertising, email, social media, content marketing, webinars, trade shows, and industry partnerships
Analyze customer needs, market trends, competitive activity, and emerging opportunities
Develop customer personas, buyer journey maps, and industry-specific value propositions
Partner with Sales and cross-functional teams to align marketing initiatives with commercial objectives
Lead go-to-market planning and commercialization strategies for new products and solutions
Incorporate customer insights, market feedback, and competitive intelligence into product positioning and launch strategies
Develop product messaging, value propositions, and competitive differentiation
Coordinate product launches across digital channels, sales teams, dealer networks, and customer communications
Support product lifecycle initiatives including portfolio updates, rebranding, and product transitions
Develop sales enablement materials including presentations, playbooks, case studies, competitive comparisons, and launch toolkits
Support customer engagement, lead conversion, and commercial effectiveness across direct and indirect sales channels
Plan and execute trade shows, customer events, webinars, and industry conferences
Manage event promotion, lead capture, follow-up campaigns, and performance measurement
Evaluate event effectiveness and improve return on investment
Develop and manage marketing budgets
Establish and monitor KPIs for lead generation, pipeline contribution, revenue influence, campaign performance, and product adoption
Use CRM, marketing automation, and reporting tools to evaluate performance
Present marketing results, insights, and recommendations to leadership
Optimize marketing programs through data analysis, testing, and performance measurement
Travel approximately 10% throughout North America for customer visits, trade shows, industry events, partner engagement, and internal meetings

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field
7+ years of progressive B2B marketing experience, including demand generation and product marketing
Experience developing and executing integrated marketing campaigns and go-to-market strategies
Proven success supporting product launches and commercialization initiatives
Experience in industrial, manufacturing, commercial equipment, facility solutions, or channel-based business environments
Strong understanding of market segmentation, customer journey mapping, lead generation, and marketing performance analytics
Experience with CRM and marketing automation platforms
Strong project management skills with the ability to manage multiple priorities and cross-functional initiatives
Excellent communication, presentation, analytical, and stakeholder management skills
Experience with Salesforce, Pardot/Marketing Cloud Account Engagement (MCAE), and Power BI
Experience supporting dealer, distributor, or partner-led sales channels
Experience managing external agencies, vendors, and marketing budgets
Demonstrated ability to translate market insights into measurable commercial growth

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Basic and Supplemental Life Insurance
Critical Illness and Accident Insurance
Flexible Spending Accounts
Health Savings Account with Company Contribution
401K with Company Match
Long and Short Term Disability
Employee Assistance Program
Legal Plan
Parental Leave
Paid Vacation and Sick Time
Paid Volunteer Day
Tuition Reimbursement
Wellness Reimbursement
Scholarship opportunities
Competitive total compensation package