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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B SaaS marketing with a focus on segment-driven strategies, campaign performance analysis, and cross-functional collaboration. Proven ability to influence and align marketing initiatives with business priorities while leveraging data-driven insights for strategic decision-making.
Highest-signal resume keywords
B2B SaaS Marketing ExperienceSegment Marketing StrategyData Analysis and Pattern RecognitionCross-Functional CollaborationExecutive Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Go-To-Market StrategyCampaign Performance AnalysisRoot Cause AnalysisContent MarketingDigital MarketingSales Feedback AnalysisMarket Dynamics UnderstandingPerformance Metrics EvaluationStrategic AlignmentCustomer Needs Assessment
Soft Skills
Excellent CommunicationCollaboration SkillsPeople Management ExperienceExecutive PresenceCuriosity
Industry Keywords
Segment-Driven MarketingMatrixed Marketing OrganizationsIntegrated CampaignsCompetitive IntelligenceSales Development Representative (SDR) Productivity
About the role
Key responsibilities & impact- Own and define the worldwide IIT marketing segment strategy
- Translate business priorities, market dynamics, and growth opportunities into segment priorities guiding campaigns, programs, and investment
- Maintain command of segment performance, sales priorities, customer needs, and competitive dynamics
- Provide strategic direction and messaging guidance to functional marketing leaders
- Partner on IIT campaigns, narratives, and content with Integrated Campaigns and Product Marketing
- Influence content, channel, and partner marketing to maintain consistent messaging across the IIT journey
- Review campaign performance and feed learnings into future cycles
- Surface cross-regional patterns, wins, and challenges and codify repeatable go-to-market plays
- Diagnose root causes of segment performance, SDR productivity, and conversion issues
- Analyze win/loss data, competitive intelligence, and sales feedback
- Deliver data-backed recommendations on priorities and marketing levers
- Align functional and regional marketing plans with IIT strategy
- Identify gaps or misalignment and convene leaders to resolve them
- Maintain feedback with IIT sales leaders and translate insights into marketing priorities
- Serve as the senior voice for IIT within Marketing and thought partner to the SVP of Revenue Marketing
- Support executive QBRs and briefings
- Perform other duties as needed
Requirements
What you’ll need- 7+ years in B2B SaaS marketing
- 5+ years in segment marketing, go-to-market strategy, or an equivalent role
- Track record of driving strategic alignment across large, matrixed marketing organizations without direct authority
- Strong analytical mindset; comfortable with data, pattern recognition, and root cause analysis
- Deep understanding of segment-driven marketing across content, campaigns, events, and digital
- People management experience, even if not currently managing a team
- Excellent communication and collaboration skills
- Executive presence to work directly with senior leaders
- Alignment with NinjaOne values: Curiosity, Integrity, Kindness, Humility, and Builders
- Not eligible for Visa sponsorship
Benefits
Comp & perks- Full-time hybrid remote work
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) plan
- Unlimited PTO
- Opportunity for growth and advancement