CRM Analyst, Mid-Level

NIO

. Build, validate, and launch omnichannel communication journeys (email, push notifications, SMS, and WhatsApp) using Journey Builder, Email Studio, Mobile Studio, and Automation Studio.

Posted 10/27/2026full-timeMaceió • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Salesforce Marketing Cloud tools, including Journey Builder and Automation Studio, to create and optimize omnichannel communication strategies. Proficient in SQL for data manipulation and analysis, with a strong understanding of CRM metrics and a data-driven approach to marketing.

Highest-signal resume keywords

Salesforce Marketing Cloud ExperienceSQL KnowledgeUnderstanding of CRM and Growth MetricsSalesforce CertificationKnowledge of Agile Methodologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Journey BuilderAutomation StudioEmail StudioMobile StudioSQL QueriesAMPscriptHTMLCSSA/B TestingData Extensions

Soft Skills

Data-Driven MindsetCritical AnalysisExperimentation Orientation

Certifications & Qualifications

Marketing Cloud Email SpecialistMarketing Cloud Administrator

Industry Keywords

B2CE-CommerceFintechTelecommunicationsSubscription AppsRetailCommunication KPIsCohort MetricsRetention MetricsChurn Metrics

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Build, validate, and launch omnichannel communication journeys (email, push notifications, SMS, and WhatsApp) using Journey Builder, Email Studio, Mobile Studio, and Automation Studio.
Create and maintain Data Extensions, apply filters, and develop SQL queries to structure segmented and hyper-personalized audiences for campaigns targeting the active customer base.
Configure dynamic content rules using basic/intermediate AMPscript and HTML, and conduct recurring A/B/n tests for continuous conversion optimization.
Configure contact data ingestion, processing, and update automations in Automation Studio in partnership with the Data and Engineering teams.
Monitor operational and business metrics, report results to stakeholders, and recommend improvements.

Requirements

What you’ll need

Solid Salesforce Marketing Cloud Experience: Hands-on experience and autonomy in the daily use of Salesforce Marketing Cloud tools (Journey Builder, Automation Studio, Email Studio, and Mobile Studio).
SQL Knowledge: Ability to write relational queries (JOINs, aggregations, and filters) for Data Extension manipulation.
Strong Understanding of CRM and Growth Metrics: In-depth knowledge of communication KPIs (open rate, CTR, CVR, and unsubscribe rate) and customer base metrics (cohort, retention, churn, LTV, and frequency).
Data-Driven and Experimentation-Oriented: A mindset focused on hypotheses, continuous testing, and critical analysis of results.
Basic Web and Email Marketing Knowledge: Familiarity with HTML and CSS for transactional and marketing emails.
Salesforce certification (e.g., Marketing Cloud Email Specialist or Marketing Cloud Administrator).
Previous experience at B2C companies handling large data volumes (e-commerce, fintech, telecommunications, subscription apps, or retail).
Knowledge of Agile methodologies (Scrum/Kanban).
Bachelor’s degree in Marketing, Communications, Advertising, or a related field.

Benefits

Comp & perks

Meal and/or Food Allowance
Transportation Allowance
Medical Insurance
Dental Insurance
Life Insurance
Private Pension Plan
Profit-Sharing Program (PPR)
Pharmacy Allowance
Childcare Assistance
Flexible Working Hours
V.tal Benefits Club
Extended Maternity Leave (6 months)
Extended Paternity Leave (20 days)