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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in architecting and implementing solutions within Salesforce Marketing Cloud and Data Cloud, with a strong focus on identity architecture, data modeling, and integration with external systems. Proficient in developing CloudPages using AMPscript and SSJS, while ensuring platform health and governance across the Martech ecosystem.
Highest-signal resume keywords
Salesforce Marketing Cloud ImplementationSalesforce Data Cloud KnowledgeAMPscript and SSJS ProficiencyJourney Builder ExpertiseSQL for Data Manipulation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Salesforce Marketing CloudSalesforce Data CloudAMPscriptSSJSJourney BuilderBigQuery IntegrationSQLREST/SOAP APIsData ModelingIdentity Resolution
Tools & Technologies
CloudPagesMartech EcosystemGCP
Certifications & Qualifications
Salesforce Marketing Cloud Email SpecialistSalesforce Marketing Cloud DeveloperSalesforce Marketing Cloud AdministratorSalesforce Data Cloud ConsultantSalesforce Platform Certifications
Industry Keywords
TrackingConsent/LGPDIdentity UnificationCustomer Journey
Tech Stack
Tools & technologiesBigQueryCloudGoogle Cloud PlatformSOAPSQL
About the role
Key responsibilities & impact- Architect and implement solutions in Salesforce Marketing Cloud and Data Cloud, either from the ground up or by enhancing existing environments.
- Oversee the governance, tracking, and monitoring of production Journeys, with a focus on diagnosing and resolving issues.
- Ensure consistent identity architecture across Marketing Cloud, Data Cloud, and other systems within the Martech ecosystem.
- Create and maintain CloudPages (AMPscript, SSJS, HTML/CSS) for landing pages, forms, and data-capture experiences.
- Establish and monitor platform health alerts and metrics—including send failures, performance degradation, and data inconsistencies—taking proactive action.
Requirements
What you’ll need- Proven implementation experience with Salesforce Marketing Cloud.
- Solid, hands-on knowledge of Salesforce Data Cloud, including data modeling, Identity Resolution, Calculated Insights, and audience activation.
- Proficiency in AMPscript and/or SSJS for building CloudPages and personalizing content.
- Strong knowledge of Journey Builder to diagnose issues and understand complex flow logic.
- Knowledge of Salesforce architecture as a whole, including Marketing Cloud, Data Cloud, and Sales/Service Cloud.
- Hands-on experience integrating with BigQuery, including data extraction, loading, and synchronization between Salesforce and GCP.
- Knowledge of SQL for data manipulation and validation.
- Experience working with REST/SOAP APIs in the Salesforce ecosystem for custom integrations.
- Understanding of Martech fundamentals, including tracking, consent/LGPD, identity unification, and the customer journey.
- Certifications: Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Developer, Salesforce Marketing Cloud Administrator, and Salesforce Data Cloud Consultant (required or in the advanced stages of obtaining the certification).
- Preferred: Salesforce Platform certifications (Administrator/Architect) or Google Cloud certification (Data Engineer).
Benefits
Comp & perks- Meal and/or food allowance
- Transportation allowance
- Medical insurance
- Dental insurance
- Life insurance
- Private pension plan
- Profit-sharing program (PPR)
- Prescription drug allowance
- Childcare assistance
- Flexible working hours
- V.tal Benefits Club
- Extended maternity leave (6 months)
- Extended paternity leave (20 days)
