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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing programmatic media campaigns, optimizing for qualified reach and efficient acquisition. Proficient in utilizing advanced tools and methodologies to analyze media performance and drive strategic recommendations.
Highest-signal resume keywords
Programmatic Media ExperienceAdvanced Knowledge Of DV360Knowledge Of DSPs And SSPsWorking Knowledge Of Brazil’s LGPDAdvanced Excel Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationMedia Buying ActivitiesAudience TargetingAttribution AnalysisA/B Test DesignCPM And CPC KnowledgeData InterpretationMedia Performance InsightsCreative Asset ImprovementNegotiation Skills
Soft Skills
Innovative ThinkingData-Driven Decision MakingCommunication Skills
Tools & Technologies
DV360CM360GA4Google AdsLooker StudioPower BIIASDoubleVerify
Certifications & Qualifications
DV360 CertificationGoogle Ads Certification
Industry Keywords
Digital MediaProgrammatic AdvertisingReal-Time BiddingBrand SafetyViewabilityFraud VerificationCookieless EnvironmentsFirst-Party TargetingThird-Party TargetingIncrementality
Tech Stack
Tools & technologiesPMP
About the role
Key responsibilities & impact- Plan and execute programmatic media campaigns across DSPs
- Optimize campaigns to ensure qualified reach and efficient acquisition
- Translate the funnel strategy and Communication Blueprint into media buying activities
- Propose innovative tests
- Negotiate with strategic partners
- Defend recommendations based on concrete data
- Generate insights to improve media performance and creative assets
- Independently define campaign, audience, and inventory structures
Requirements
What you’ll need- Experience: 4+ years in digital media, including 3+ years dedicated to programmatic media (in-house operations)
- Advanced knowledge of DV360: line items, bidding strategies, audiences, inventory, frequency, and reporting
- Knowledge of CM360 (trafficking and Floodlight), GA4, and Google Ads (Display/YouTube)
- Knowledge of DSPs, SSPs, ad exchanges, RTB, DMPs/CDPs, ad servers, and their integrations
- Knowledge of open auction, PMP, Preferred Deal, and Programmatic Guaranteed
- Knowledge of first-party, third-party, contextual, lookalike, geo/ZIP code, and exclusion-based targeting
- Working knowledge of Brazil’s LGPD and cookieless environments
- Knowledge of brand safety, viewability, IVT/fraud, and verification tools such as IAS and DoubleVerify
- Knowledge of CPM, CPC, CTR, VTR, CPV, CPA, reach/frequency, and the relationship between media, CAC, and sales
- Knowledge of attribution, incrementality, brand lift, and A/B test design
- Advanced Excel/Google Sheets skills
- Ability to interpret dashboards in Looker Studio, Power BI, or similar tools
- Experience with display, video (in-stream/out-stream), YouTube via DV360, and rich media
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field
- DV360 and Google Ads certifications are a plus
Benefits
Comp & perks- Meal and/or food allowance
- Transportation allowance
- Health insurance
- Dental insurance
- Life insurance
- Private pension plan
- Profit-sharing program (PPR)
- Pharmacy allowance
- Childcare assistance
- Flexible working hours
- V.tal Benefits Club
- Extended maternity leave (6 months)
- Extended paternity leave (20 days)