Senior Marketing Manager

Niricson

. Develop and execute Niricson's global marketing strategy .

Posted 10/12/2026full-timeRemote • CanadaSenior💰 CA$110,000 - CA$135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing B2B marketing strategies within complex technical markets, with a strong focus on storytelling, content creation, and brand management. Proven ability to lead teams, manage external partnerships, and drive customer engagement through high-quality marketing materials and digital channels.

Highest-signal resume keywords

B2B Marketing ExperienceProduct MarketingContent CreationCustomer StorytellingTeam Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Strategy DevelopmentSales Collateral ProductionDigital Content CreationSEO ManagementEvent PlanningBrand PositioningCompetitive PositioningCustomer CommunicationMetrics and Standards DevelopmentTechnical Market Understanding

Soft Skills

Exceptional Communication SkillsOwnership MindsetComfort with AmbiguityStorytelling AbilityHands-On Leadership

Tools & Technologies

Niricson.comLinkedInVideo Production ToolsMarketing Automation PlatformsContent Management Systems

Industry Keywords

Industrial TechnologyInfrastructure TechnologyEngineering SoftwareConstruction TechnologyRoboticsGeospatial TechnologyEnterprise SaaSUtilitiesAsset ManagementComplex Enterprise Sales Cycles

About the role

Key responsibilities & impact

Develop and execute Niricson's global marketing strategy
Strengthen company positioning and maintain brand and messaging standards
Translate sophisticated technology into clear customer value
Own product positioning, launch messaging, solution briefs, demonstrations, and competitive positioning
Lead communication of new AUTOSPEX capabilities
Create sales enablement materials including presentations, pitch decks, brochures, one-pagers, videos, vertical-specific collateral, and strategic account materials
Lead the customer storytelling program and produce case studies, endorsements, videos, interviews, and technical articles
Build a content engine around infrastructure, AI, robotics, condition assessment, and asset management
Identify opportunities for press coverage, contributed articles, executive interviews, awards, partnerships, and industry exposure
Build conference strategy with Sales and support event decisions
Own Niricson.com, LinkedIn, newsletters, SEO, video, and other digital channels
Plan and capture marketing assets from flagship deployments and customer successes
Support customer expansion through product updates, customer communications, executive roundtables, joint case studies, and user events
Build marketing processes, calendars, metrics, templates, and standards
Manage external designers, videographers, agencies, PR resources, and specialists
Lead and develop the Event & Content Manager
Identify capability gaps, recommend future hires or contractors, and build the marketing team
Set marketing priorities, calendars, brand standards, and messaging standards
Approve external-facing marketing materials and manage external partners within budget
Partner with Sales, Product, Delivery, Customer Success, the CEO, and leadership

Requirements

What you’ll need

7+ years of B2B marketing experience
Experience in a complex technical market such as industrial technology, infrastructure technology, engineering software, construction technology, robotics, geospatial technology, enterprise SaaS, utilities, or asset management
Built or significantly scaled a B2B marketing function
Experience with complex enterprise sales cycles
Strong product-marketing instincts and customer-facing storytelling
Ability to work with technical teams, executives, customers, and external agencies
Experience producing high-quality sales collateral, digital content, and thought leadership
Experience leading and developing marketers
Comfort working as a hands-on player-coach while the team grows
Ability to develop strategy and execute it
Exceptional storytelling and communication skills
High quality bar for presentations, websites, video, writing, and brand
Comfort with ambiguity and a fast-moving growth environment
Ownership mindset and focus on business impact

Benefits

Comp & perks

Equity option allocation after probation
Extended health benefits, including dental and vision coverage
3 weeks paid time off
5 paid sick days plus all other statutory leaves in accordance with applicable employment standards legislation
Flexible remote-first work environment
Access to the Engineering Lab in Victoria for employees based in Victoria or the Greater Vancouver area
Company-wide in-person gatherings twice a year in Vancouver
Employee referral bonus program
High degree of ownership and autonomy
Opportunity to work with drones, robotics, AI, and proprietary sensing technology
Diversity and inclusive workplace