Niricson

Marketing

• Develop and execute Niricson's global marketing strategy
• Strengthen company positioning and maintain brand and messaging standards
• Translate sophisticated technology into clear customer value
• Own product positioning, launch messaging, solution briefs, demonstrations, and competitive positioning
• Lead communication of new AUTOSPEX capabilities
• Create sales enablement materials including presentations, pitch decks, brochures, one-pagers, videos, vertical-specific collateral, and strategic account materials
• Lead the customer storytelling program and produce case studies, endorsements, videos, interviews, and technical articles
• Build a content engine around infrastructure, AI, robotics, condition assessment, and asset management
• Identify opportunities for press coverage, contributed articles, executive interviews, awards, partnerships, and industry exposure
• Build conference strategy with Sales and support event decisions
• Own Niricson.com, LinkedIn, newsletters, SEO, video, and other digital channels
• Plan and capture marketing assets from flagship deployments and customer successes
• Support customer expansion through product updates, customer communications, executive roundtables, joint case studies, and user events
• Build marketing processes, calendars, metrics, templates, and standards
• Manage external designers, videographers, agencies, PR resources, and specialists
• Lead and develop the Event & Content Manager
• Identify capability gaps, recommend future hires or contractors, and build the marketing team
• Set marketing priorities, calendars, brand standards, and messaging standards
• Approve external-facing marketing materials and manage external partners within budget
• Partner with Sales, Product, Delivery, Customer Success, the CEO, and leadership

Explore Senior Marketing Manager at Niricson. Review requirements and application details.