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Senior Regional Marketing Manager, North America
Nitro, Inc.. Lead Nitro's marketing in North America, turning global campaigns into pipeline and revenue for US and Canadian sales teams .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing with a strong focus on regional marketing strategies, pipeline management, and team leadership. Proven ability to localize global campaigns and optimize marketing efforts for North American audiences.
Highest-signal resume keywords
B2B Marketing ExperienceRegional Marketing ManagementMarketing Automation ProficiencyPipeline Target OwnershipTeam Leadership and Coaching
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand Generation MarketingCampaign ReportingPerformance MarketingField MarketingAccount-Based Marketing (ABM)Budget ManagementSales EnablementEvent ManagementPipeline ReviewsQuantified Results Tracking
Soft Skills
CoachingPerformance ManagementCross-Time Zone Collaboration
Tools & Technologies
CRMMarketing Automation
Industry Keywords
SaaSDocument ProductivityESignatureNorth America MarketingRegional Marketing Plan
About the role
Key responsibilities & impact- Lead Nitro's marketing in North America, turning global campaigns into pipeline and revenue for US and Canadian sales teams
- Temporarily guide regional marketing leaders in APAC, EMEA and North America while the Director, Global Marketing is on leave
- Set goals, conduct regular 1:1s and performance reviews, and maintain development plans
- Own the North America marketing plan, budget and pipeline targets
- Localise and launch global campaigns for US and Canadian audiences
- Run events, webinars, field marketing, ABM and partner co-marketing programmes
- Partner with North America Sales leadership on territory priorities, pipeline reviews and sales enablement
- Optimise regional paid, email and nurture activity with Performance Marketing and Marketing Automation
- Report on regional pipeline, revenue contribution and programme ROI
- Share learnings with APAC and EMEA peers
- Deliver North America marketing plans, pipeline and revenue targets, regional campaign and events calendars, and a shared regional playbook
Requirements
What you’ll need- 7+ years in B2B marketing
- 3+ years in regional, field or demand generation marketing for North America
- At least 2 years directly managing marketers, including coaching and performance management
- Track record of owning a regional pipeline target and budget, with quantified results
- Experience partnering closely with Sales leadership on pipeline and territory plans
- Hands-on experience with marketing automation, CRM and campaign reporting
- Comfortable working across time zones with a global team based mainly in Dublin
- Background in SaaS, ideally document productivity, eSignature or adjacent categories
- Experience with ABM and partner co-marketing programmes
- Experience growing a team as a region scales
Benefits
Comp & perks- Health insurance
- Dental coverage
- Vision coverage
- Retirement benefits
- Pension/401k matching
- Flex Time Off
- Hybrid work model with three days of in-person collaboration and two days of remote work each week
- Wellness perks
- Country-specific benefits
- Accessible candidate experience and interview accommodations or adjustments