Marketer

NMDP

. Develop and execute data-driven B2B marketing initiatives based on product insights and market research .

Posted 9/18/2026full-timeRemote • Minnesota • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing data-driven B2B marketing initiatives, integrating digital marketing strategies, and managing cross-functional teams. Proficient in stakeholder engagement, performance measurement, and budget management to align marketing efforts with organizational goals.

Highest-signal resume keywords

B2B Marketing InitiativesDigital Marketing ExpertiseCRM Platforms (Salesforce, Pardot)Cross-Functional Project LeadershipAgency Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data-Driven MarketingLead GenerationContent CreationPerformance MeasurementProject Management PrinciplesSEM/SEOSocial Media MarketingEmail MarketingMicrosoft PowerPointMicrosoft Excel

Soft Skills

Advanced Communication SkillsInformal Influencing SkillsMentoring and Coaching

Industry Keywords

Integrated Marketing PracticesStakeholder RelationshipsCommunity PhysiciansApheresisDonor CentersCord Blood BanksNMDP Subject Matter Expert

About the role

Key responsibilities & impact

Develop and execute data-driven B2B marketing initiatives based on product insights and market research
Contribute to lead generation by aligning marketing and sales enablement objectives and providing engagement tools and resources
Build and maintain relationships with internal and external stakeholders, including Community Physicians, Apheresis, Collection, Donor Centers, Cord Blood Banks, and partner organizations
Participate in industry groups, forums, or conferences and act as an NMDP subject matter expert as needed
Work cross-functionally on initiatives affecting audience perception across IT, enablement, field staff, and other teams
Create annual marketing plans for segmented B2B clients and secure leadership buy-in
Oversee campaign execution, including content creation, channel management, performance measurement, and reporting
Collaborate with Clinical Operations, Research, IT, and other departments to integrate marketing strategies with organizational goals
Manage relationships with external agencies and partner organizations
Develop measurement tools for real-time performance assessment and optimization
Manage budgets for assigned business units and initiatives
Mentor and develop junior team members through coaching and guidance

Requirements

What you’ll need

Bachelor's degree in marketing or related field
5+ years of experience in a marketing role
Experience leading cross-functional project teams
Experience with agency management
Knowledge of modern integrated marketing practices and techniques, including paid, earned, and owned channels
Digital marketing expertise, including SEM/SEO, social media, web, email, PR/media
Experience with CRM platforms; Salesforce and Pardot preferred
Knowledge of project management principles
Advanced oral and written communication skills
Informal influencing skills
Ability to write strategic briefs and present strategy decks to leadership and teams at all levels
Intermediate computer skills, including Microsoft PowerPoint, Word, and Excel
Ability to represent the team to business partners and leadership with insights and recommendations
Ability to improve processes and customer experience using best practices
Ability to drive change, align teams, and develop industry and audience understanding

Benefits

Comp & perks

Medical benefits
Dental benefits
Vision benefits
Life benefits
Disability benefits
Accident/critical illness/hospital benefits
Well-being benefits
Legal benefits
Identity theft benefits
Pet benefits
Retirement plan
Paid time off and holidays
Leave benefits
Incentive plans
Remote work arrangement
Approximately 5% travel