Freelance Conceptual Copywriter

No Sweat → Work

. Develop integrated campaign concepts across film, out-of-home, social and digital .

Posted 11/3/2026contractRemote • South AfricaMid-LevelSenior💰 ZAR 6,800 per dayWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing integrated campaign concepts across various media, with a strong command of storytelling and persuasive writing. Proficient in using AI tools to enhance creative processes and adapt messaging for diverse brands and audiences.

Highest-signal resume keywords

Integrated Campaign DevelopmentStrong Writing SkillsAI Tools ExperienceBrand UnderstandingCreative Agency Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign Concept DevelopmentHeadline WritingFilm Script WritingCopywritingVisual Storytelling

Soft Skills

Collaborative AttitudeProactive ApproachEnthusiasm for Work

Tools & Technologies

AI Visual-Generation Tools

Certifications & Qualifications

Major Advertising Awards

Industry Keywords

Creative AgenciesUK BrandsInternational BrandsCultural UnderstandingAdvertising

About the role

Key responsibilities & impact

Develop integrated campaign concepts across film, out-of-home, social and digital
Write sharp headlines, engaging film scripts and compelling campaign copy
Adapt writing to different brands, audiences and channels
Work with art directors to develop visual storytelling and campaign presentations
Use AI tools thoughtfully, including visual-generation tools to help communicate ideas
Collaborate closely with strategists and creative leadership in London
Take ownership of work and deliver to agreed deadlines

Requirements

What you’ll need

Experience at leading creative agencies such as Ogilvy, TBWA, Joe Public, M&C Saatchi or equivalent
A portfolio demonstrating original campaign thinking and excellent writing
Strong command of tone of voice, storytelling and concise, persuasive language
Practical experience using AI tools within your creative process
An understanding of UK and international brands, culture and humour
A proactive, collaborative attitude and enthusiasm for making the work yourself
Major advertising awards are advantageous
South Africa-based applicants only
Apply individually—no creative partner is required
Send your CV, portfolio link, and availability
Scope and deadlines will be agreed before each booking

Benefits

Comp & perks

Remote position
Exceptional creatives in full-time employment may also be considered if they can meet the agreed commitments