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Brand Designer

• Develop and execute brand and co-branding designs
• Apply brand identities consistently across integrated channels
• Create and refine brand guidelines and design systems
• Translate approved concepts, messaging and creative direction into compelling visual work
• Work with the content team to bring ideas to life from a design perspective
• Design typography, graphic screens, end boards and other branded assets
• Contribute creative design thinking and practical visual solutions
• Maintain a consistently high standard across all deliverables
• Support the development and application of established brand concepts across integrated channels
• Report to the ECD and COO

Freelance Brand Designer

Performance Marketing

• Set up, manage and optimise Google Ads campaigns
• Work across Search, Shopping and Performance Max campaigns
• Conduct keyword and competitor research
• Structure campaigns and write advertising copy
• Monitor budgets, bids, Quality Scores and campaign performance
• Track and optimise CPA, ROAS, CTR and conversion rate
• Conduct account audits and identify optimisation and growth opportunities
• Maintain conversion tracking using Google Ads, GA4 and Google Tag Manager
• Collaborate with internal account managers and team members
• Attend one daily team meeting
• Stay informed about Google Ads developments, tools and best practices
• Manage between one and 20 accounts as allocated
• Work approximately two to four hours per week per account after initial setup
• Provide agreed working-hour overlap with the team
• Monthly client reports are handled by account managers

Junior Google Ads Specialist

Growth Marketing

• Assess the existing brand, products, website, social presence and previous marketing activity
• Define primary and secondary audiences and turn audience assumptions into testable hypotheses
• Develop a practical audience-growth, content and storytelling strategy
• Establish repeatable content pillars, formats, platform approaches and publishing rhythms
• Identify opportunities across organic social media, creators, authors, publishers, reading communities, collaborations, events, referrals and user-generated content
• Explore how digital and real-world marketing can support one another
• Develop the website into a broader content, SEO, email and audience-building platform
• Design and run focused marketing experiments using realistic budgets
• Define appropriate success measures and track meaningful audience and commercial outcomes
• Analyse results, identify what is and is not working, and adapt the approach accordingly
• Help operate and refine the system, with involvement increasing during launches, campaigns, events and growth experiments
• Advise on where limited marketing resources will produce the most useful result or learning
• Diagnose the current marketing and audience position
• Recommend priorities and areas for improvement
• Build the initial marketing, content and audience-growth system
• Run deliberate experiments, measure and interpret results, and adapt the approach based on learning
• Help operate and improve the system over time

Freelance Marketing and Audience Growth Partner

Product Designer

• Lead the aesthetic direction and interaction design for a diverse portfolio of agency clients
• Build, maintain, and scale multi-brand design systems using advanced token structures and variables in Figma
• Create pixel-perfect layouts, responsive interfaces, intuitive navigation systems, and sophisticated micro-interactions
• Design modular, component-based frameworks for dynamic content delivery and personalized user journeys
• Integrate co-pilots and digital layout automation into the design workflow
• Translate client briefs into strategic design concepts and present design decisions to stakeholders and non-technical clients
• Partner with front-end developers to ensure technical feasibility and implementation quality
• Mentor junior and mid-level designers and foster design excellence
• Analyze user behavior data, heatmaps, and post-launch analytics to optimize layouts, accessibility, and interface performance

Freelance UI Designer

Designer

• Redesign corporate PowerPoint templates and decks
• Develop flexible slide masters, layouts and design systems
• Optimise templates for Microsoft Copilot integration
• Advise on practical AI-supported PowerPoint workflows
• Maintain brand consistency, usability and professional presentation standards
• Explore how Microsoft Copilot and other AI-supported workflows can improve presentation creation, consistency and efficiency

Freelance Brand Designer

Junior Google Ads Specialist

Freelance Marketing and Audience Growth Partner

Freelance UI Designer

Freelance PowerPoint Designer, Microsoft Copilot Specialist