Content Lead

Nooks

. Own Nooks' editorial strategy and calendar around revenue agents and the agent-era sales organization .

Posted 11/12/2026full-timeSan Francisco • California • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content marketing and editorial strategy, with a strong focus on producing high-quality, demand-generating content for B2B technology audiences. Proficient in managing editorial calendars, collaborating with cross-functional teams, and utilizing AI tools for content creation and optimization.

Highest-signal resume keywords

Content Marketing StrategyEditorial Calendar ManagementB2B Technology ExperienceAI Tools ProficiencyGhostwriting for Executives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyTechnical WritingResearch Report DevelopmentContent OptimizationDemand GenerationCopy EditingContent ProductionData AnalysisContent RepurposingAudience Segmentation

Soft Skills

CollaborationCuriosityCommunicationLeadershipCreativity

Tools & Technologies

AI ToolsContent Management SystemsEmail Marketing PlatformsWebinar SoftwareAnalytics Tools

Industry Keywords

B2BSaaSEditorial StandardsContent MarketingSales EnablementRevOpsGTM StrategyThought LeadershipFreelance ManagementBenchmark Publications

About the role

Key responsibilities & impact

Own Nooks' editorial strategy and calendar around revenue agents and the agent-era sales organization
Decide what to publish, for which audiences and why, across blogs, newsletters, guides, research and video
Maintain a high editorial standard and distinctive point of view
Produce flagship demand content including guides, original research, benchmarks and white papers
Partner with Growth Marketing to create paid, email and webinar offers and track conversion into S0s
Build content for each stage of the buying journey and each customer segment
Partner with Product Marketing on launch content, customer stories and major-release narratives
Work with Nooks Research and Engineering on technical writing about AI agents
Help executives publish bylines, essays and thought leadership
Manage freelance writers, agencies and contractors
Establish repeatable processes for briefs, editing and review
Repurpose flagship content across formats and channels with Social, Brand Design and Field
Use AI tools to research, draft and produce content efficiently
Track engagement, organic and AI-search visibility, offer conversion and content-influenced pipeline
Optimize the content program based on performance data
Report to the Head of Communications & Content and collaborate with Growth Marketing, Product Marketing, Nooks Research, Brand Design and the executive team

Requirements

What you’ll need

6+ years of experience in content marketing, editorial or journalism, including leading content strategy at a B2B technology company
Portfolio of written and edited work demonstrating a clear point of view and high quality standards
Track record of content generating measurable demand or pipeline, not just traffic
Experience managing an editorial calendar and freelance writers or agencies
Ability to translate complex technical topics into clear, compelling stories with product, engineering and research teams
Comfort writing for senior business buyers, especially sales, RevOps and GTM leaders
Curiosity about AI and daily use of AI tools
Experience building a research report, benchmark or flagship publication from scratch
Experience at an AI or fast-growing SaaS company during a category-creation moment
Experience ghostwriting for executives
Legally authorized to work in the United States

Benefits

Comp & perks

Equal employment opportunity and commitment to a diverse and inclusive workforce
Workplace flexibility through a hybrid work arrangement
Opportunity to work with a global team and AI-focused company
Application consideration across roles, with candidates asked to limit applications to 3 submissions within 90 days