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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive product marketing expertise with a focus on B2B technology, including the ability to develop compelling messaging and positioning for complex products. Proven track record in leading teams, executing successful product launches, and leveraging AI and data insights to drive strategy and impact.
Highest-signal resume keywords
10+ Years Product Marketing ExperienceTeam LeadershipTechnical Depth in AI and Data ProductsExperience in Sales Technology and Revenue IntelligenceExceptional Written and Verbal Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging DevelopmentLaunch Process ManagementCompetitive IntelligenceData AnalysisDemo CreationProduct EnablementSales EnablementMarket ResearchAnalyst Relations
Soft Skills
CollaborationCommunicationLeadershipStrategic ThinkingAdaptability
Industry Keywords
B2B TechnologyAI ProductsRevenue IntelligenceHypergrowthGo-To-Market Strategy
About the role
Key responsibilities & impact- Own platform and solution positioning across inbound, outbound, deal management and expansion
- Develop messaging translating technical capabilities into clear value for sales, RevOps and executive buyers
- Partner with Product leadership to shape the roadmap, pricing and packaging
- Own the end-to-end launch process, from tiering and planning through execution and post-launch adoption
- Partner with Communications & Content, Growth Marketing, and Field & Executive Marketing to bring launches to market
- Establish demos, prototypes and visual product stories as the default way to explain Nooks’ differentiation
- Build flagship demos and narratives for launches, keynotes and analyst briefings
- Own enablement narrative, enablement content and product enablement in partnership with the Director of GTM Enablement
- Ensure every sales representative can position, demo and differentiate Nooks confidently
- Run win-loss, competitive intelligence and analyst relations programs
- Hire and develop product marketers aligned to product areas
- Establish operating rhythms, launch processes and quality standards for a scalable function
- Collaborate closely with Product, Sales, GTM Enablement and Marketing
Requirements
What you’ll need- 10+ years of product marketing experience at a B2B technology company
- At least 3 years leading a team
- Track record of building positioning and messaging for complex, technical products and multi-product platforms
- Technical depth on AI, data or developer-adjacent products
- Record of showing differentiation through demos and product stories, not only slides
- Experience leading major launches and partnering with Sales on enablement
- Exceptional written and verbal communication
- Ability to use data and customer insight to set priorities and measure impact
- Experience in sales technology, revenue intelligence or AI products, ideally through hypergrowth or a move upmarket
- AI-first working style and passion for using AI to move faster and raise the bar on craft
- Ability to work on a hybrid basis in or relocate to San Francisco
- Legally authorized to work in the United States
Benefits
Comp & perks- Equal employment opportunity and commitment to a diverse and inclusive workforce
- Workplace flexibility on a hybrid basis
- Opportunity to build and lead a product marketing team
- Opportunity to work at an applied AI lab building AI agents for go-to-market teams