Performance Marketing Lead

Nooks

. Own paid media end to end, including media planning, hands-on execution, measurement and optimization .

Posted 11/4/2026full-timeSan Francisco • California • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep expertise in paid media management, including hands-on execution of paid search, social, and programmatic campaigns. Proficient in measurement strategies, budget allocation, and automation of reporting processes to optimize advertising spend and drive revenue growth.

Highest-signal resume keywords

Paid Search ExpertiseValue-Based BiddingMulti-Touch AttributionAI Tools ProficiencySystems Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningBidding StrategiesCampaign MeasurementCreative TestingAutomated Reporting

Soft Skills

Extreme OwnershipProactive Problem SolvingAttention to Detail

Tools & Technologies

Google AdsBing AdsProgrammatic AdvertisingCTV AdvertisingChatGPT

Industry Keywords

Return on Ad Spend (ROAS)Offline ConversionsPredicted Lifetime Value (pLTV)Content SyndicationAffiliate Partner Programs

About the role

Key responsibilities & impact

Own paid media end to end, including media planning, hands-on execution, measurement and optimization
Run Google and Bing paid search, including account structure, keywords, bidding, copy and landing pages
Select and manage bidding strategies including manual CPC, tCPA, tROAS and value-based bidding using offline CRM conversions
Scale review sites, affiliate partner programs, content syndication, appointment setting and third-party webinars
Plan and run paid social, display, programmatic, CTV and online video campaigns
Define each channel’s role in the funnel and measurement approach
Build media plans, allocate budgets, manage pacing and shift spend based on ROAS and pipeline
Report advertising spend against pipeline and revenue
Lead agency and platform partners by writing briefs, setting standards and quality-assuring work
Accelerate creative testing and emerging-channel experiments and share results with the team
Build and pressure-test the ad operations system
Develop repeatable, automatable systems and templates
Automate reporting, monitor spend, detect anomalies and prototype solutions
Report to the Head of Growth Marketing

Requirements

What you’ll need

Deep, hands-on paid search expertise, including value-based bidding, offline conversions and smart bidding
Experience planning and buying paid social, display, programmatic, CTV and online video
Strong grasp of measurement beyond last touch, including multi-touch attribution and incrementality
Habit of thinking in ROAS
Systems thinker with extreme ownership who moves fast and sweats the details
Proactive and hands-on; able to identify problems, bring solutions and hold agencies to a high standard
Daily use of modern AI tools such as Claude or ChatGPT, with demonstrable workflows or automations; must-have
Experience with predicted lifetime value (pLTV) modeling and bidding is nice to have
Ability to work on a hybrid basis from the San Francisco office
Legally authorized to work in the United States

Benefits

Comp & perks

Equal employment opportunity and commitment to a diverse and inclusive workforce
Workplace free from discrimination, harassment, and retaliation