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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on outbound agents and dialer functionality, leveraging customer insights to shape product roadmaps and drive go-to-market strategies. Proficient in developing messaging, positioning, and enablement materials while utilizing data to inform decisions and enhance sales engagement.
Highest-signal resume keywords
Product Marketing ExperienceMessaging DevelopmentAI Tools ProficiencyCross-Functional CollaborationSales Technology Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningCustomer Insight AnalysisData-Driven Decision MakingDemos and Prototypes DevelopmentSales Enablement Materials
Soft Skills
Strong Verbal CommunicationStrong Written Communication
Tools & Technologies
AI AgentsSales Engagement PlatformsDialer Functionality
Industry Keywords
B2B TechnologyOutbound WorkflowsSDR ExperienceGo-To-Market Strategy
About the role
Key responsibilities & impact- Drive go-to-market for Nooks' outbound agents and dialer
- Shape the product roadmap with Product by bringing customer and market insight
- Become the expert on outbound agents and dialer functionality and customer usage
- Develop differentiated positioning and messaging against established sales engagement platforms
- Turn customer results and usage data into proof points, case studies and thought leadership
- Build demos, prototypes and visual product stories for the field, launches and stage presentations
- Define audiences, gather user insight, craft launch narratives, inform pricing and packaging, and prepare teams for launches
- Partner with Growth Marketing on campaigns and content that drive pipeline
- Own product enablement and equip Sales and SDR teams with stories, competitive content and proof
- Report to the Head of Product Marketing
- Partner with product managers for sequencing, prospecting agents, the dialer and enrichment
Requirements
What you’ll need- 7+ years of product marketing experience at a B2B technology company
- Experience developing messaging, positioning and enablement materials
- Technical depth to understand how AI agents, data and integrations work
- Ability to demonstrate differentiation through demos and product stories, not only slides
- Strong verbal and written communication
- Ability to translate technical features into customer-facing benefits
- Experience managing cross-functional go-to-market efforts with Product, Sales and Marketing
- Uses data to spot opportunities and drive results
- Ideally, experience marketing sales engagement, dialer or other sales technology products
- Familiarity with SDR and outbound workflows
- AI-first working style, including using AI tools to quickly build demos, prototypes and content
- Ability to come into the San Francisco office on a hybrid basis
- Legally authorized to work in the United States
Benefits
Comp & perks- Hybrid work arrangement
- Equal employment opportunity and commitment to a diverse and inclusive workforce