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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on AI agents and conversational marketing, leveraging data-driven insights to craft compelling messaging and enablement materials. Proven ability to manage cross-functional go-to-market strategies and translate technical features into customer-facing benefits.
Highest-signal resume keywords
Product Marketing ExperienceMessaging DevelopmentAI Agent UnderstandingCross-Functional CollaborationData-Driven Decision Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningGo-To-Market StrategyDemo DevelopmentUser Insight GatheringLaunch Narrative CraftingPricing and PackagingCompetitive AnalysisROI Proof CreationConversational MarketingWebsite Personalization
Soft Skills
Strong CommunicationCross-Functional Management
Tools & Technologies
AI ToolsMartech Products
Industry Keywords
B2B TechnologyInbound MarketingProduct EnablementDemand GenerationHybrid Work
About the role
Key responsibilities & impact- Drive go-to-market for Nooks' inbound agents, including website chat, demo and voice agents, and scheduling
- Shape the product roadmap with Product by building insight into marketing and demand generation buyers
- Develop differentiated messaging and positioning against established conversational marketing tools
- Create thought leadership on how AI agents are changing inbound conversion
- Build demos, prototypes and live website experiences that show the agents at work
- Partner with Nooks' marketing team to run Nooks.com on inbound agents and turn results into proof points
- Define audiences, gather user insight, craft launch narratives, inform pricing and packaging, and prepare teams for launches
- Own product enablement for inbound agents
- Partner with GTM Enablement to equip Sales with stories, competitive content and ROI proof
- Report to the Head of Product Marketing and partner closely with the Inbound Agents product team
Requirements
What you’ll need- 7+ years of product marketing experience at a B2B technology company
- Experience developing messaging, positioning and enablement materials
- Technical depth to understand how AI agents, data and integrations work
- Ability to demonstrate differentiation through demos and product stories, not only slides
- Strong verbal and written communication
- Ability to translate technical features into customer-facing benefits
- Experience managing cross-functional go-to-market efforts with Product, Sales and Marketing
- Uses data to spot opportunities and drive results
- Ideally, experience marketing conversational marketing, website personalization or other martech products, or launching a new product line into a market with an established leader
- AI-first working style, including using AI tools to quickly build demos, prototypes and content
- Ability to come into the San Francisco office on a hybrid basis
- Legally authorized to work in the United States
Benefits
Comp & perks- Hybrid work arrangement
- Equal employment opportunity and commitment to a diverse and inclusive workforce