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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and customer engagement, with a focus on driving product adoption through effective communication, cross-functional collaboration, and data-driven decision-making. Proficient in creating impactful demos and managing product launches in a B2B technology environment.
Highest-signal resume keywords
Product Marketing ExperienceCross-Functional CollaborationTechnical DepthData-Driven Decision MakingAI Tools Utilization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Launch ManagementCustomer Insight GatheringAdoption Program DesignDemo CreationTechnical Feature TranslationProduct Adoption MeasurementIn-App Messaging ToolsExpansion StrategyB2B MarketingCustomer Communication
Soft Skills
Strong Verbal CommunicationStrong Written Communication
Tools & Technologies
AI ToolsGTM Enablement
Industry Keywords
B2B TechnologyProduct-Led GrowthCustomer SuccessSales EnablementField Updates
About the role
Key responsibilities & impact- Own release marketing across all product areas
- Manage tiering, release notes, in-app announcements, customer communications, and field updates
- Build short demos, walkthroughs, and before-and-after stories for product releases
- Gather customer insight on adoption barriers and relay it to Product
- Design adoption programs with Customer Success and Growth Marketing
- Move customers from using one agent to several
- Measure product adoption and use results to determine investment priorities
- Own product enablement for new releases
- Partner with GTM Enablement so the field understands new capabilities and how to demonstrate them
- Equip the Upsell sales team with expansion narratives and proof points
- Partner with Product, Customer Success, Sales, and Growth Marketing
- Report to the Head of Product Marketing
Requirements
What you’ll need- 5+ years of product marketing or customer marketing experience at a B2B technology company
- Experience running launches or releases across several product teams
- Technical depth to understand how new capabilities work
- Ability to demonstrate capabilities through demos and walkthroughs
- Strong verbal and written communication skills
- Ability to translate technical features into customer-facing benefits
- Experience managing cross-functional efforts with Product, Customer Success, and Sales
- Ability to use product and adoption data to identify opportunities and drive results
- AI-first working style, including using AI tools to quickly build demos, walkthroughs, and content
- Ideally, experience with expansion, cross-sell, or product-led growth motions and in-app messaging tools
- Ability to work on a hybrid basis in or relocate to San Francisco
- Legally authorized to work in the United States
- Must answer employment visa sponsorship question
Benefits
Comp & perks- Equal employment opportunity and commitment to a diverse and inclusive workforce
- Workplace diversity, inclusion, and freedom from discrimination, harassment, and retaliation
- Voluntary, confidential self-identification surveys that do not affect hiring decisions
- Hybrid work arrangement