Social and Talent Brand Manager

Nooks

. Own the strategy, content calendar, and day-to-day publishing for Nooks on LinkedIn and X .

Posted 11/4/2026full-timeSan Francisco • California • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in social media strategy and content creation, with a focus on employer branding and talent engagement. Proficient in leveraging data-driven insights to enhance audience growth and brand presence across multiple platforms.

Highest-signal resume keywords

Social Media StrategyContent CreationEmployer BrandingShort-Form Video ProductionData-Driven Audience Growth

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Media ManagementContent MarketingVideo ProductionAudience EngagementPerformance Measurement

Soft Skills

Strong Writing SkillsCreative InstinctsStorytelling AbilityCollaborationAdaptability

Tools & Technologies

AI ToolsCreative ToolsLinkedInXInstagramTikTok

Industry Keywords

Talent BrandEmployer BrandTechnology CompanySocial ChannelsCultural Moments

About the role

Key responsibilities & impact

Own the strategy, content calendar, and day-to-day publishing for Nooks on LinkedIn and X
Launch and grow new channels, starting with Instagram and TikTok
Create native short-form content, including video, behind-the-scenes moments, threads, and timely posts
Respond quickly to cultural and industry moments while maintaining brand quality
Define how Nooks presents itself as an employer, especially to engineers and AI researchers
Partner with Recruiting on talent campaigns, the Careers page, and team and culture stories
Create talent brand moments online and in Nooks hubs in San Francisco, Seattle, and New York
Turn engineering and research work into demos, behind-the-scenes clips, explainers, and talk content
Make engineers and researchers the faces of Nooks on social and help them build their presence
Run an employee advocacy program to help employees share work and refer candidates
Partner with Communications, Product Marketing, and Field on launches, events, research, and executive thought leadership
Work with Brand Design and video partners to produce creative quickly using AI tools
Track audience growth, engagement, reach, careers traffic, and applicant volume and quality
Use performance insights to improve content, formats, and channel mix
Report to the Head of Communications & Content and collaborate with Engineering, Nooks Research, Recruiting, Brand Design, Product Marketing, and the executive team

Requirements

What you’ll need

5+ years of experience in social media, talent or employer brand, or content marketing at a technology company
Track record of growing social channels, including launching new ones, with demonstrable results
Native fluency in LinkedIn, X, Instagram, and TikTok
Clear understanding of what works on each social platform
Hands-on skill creating short-form video and social content
Comfort using AI and creative tools to produce content quickly
Ability to tell authentic people and culture stories
Ability to work closely with engineers and researchers
Strong writing skills
Sharp creative instincts and a high bar for brand
Data-driven approach to audience growth and impact measurement

Benefits

Comp & perks

Hybrid work arrangement
Equal employment opportunity and inclusive workplace
Opportunity to work with AI agents, engineers, and AI researchers
Opportunity to build talent brand and social presence across LinkedIn, X, Instagram, TikTok, Substack, and other channels