Director of PR – Communications

Norm Ai

. Build an integrated communications strategy covering media relations, executive communications, public affairs, thought leadership, and reputation management across Norm and Norm Law .

Posted 10/28/2026full-timeNew York City • New York • United StatesLead💰 $200,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building integrated communications strategies, managing media relations, and crafting compelling narratives for legal services. Proven ability to navigate sensitive topics and establish effective systems in fast-paced environments while leveraging AI tools and maintaining client confidentiality.

Highest-signal resume keywords

8+ Years Experience In PR And Corporate CommunicationsExceptional Writing And Editorial JudgmentStrong Media Instincts And Relationships With ReportersExperience Managing External AgenciesAbility To Translate Technical Subjects Into Public Narratives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media RelationsExecutive CommunicationsPublic AffairsGhostwritingReputation ManagementNarrative DevelopmentOperational OwnershipClient Confidentiality ManagementJudgment In Sensitive TopicsAI Tools Usage

Soft Skills

Exceptional WritingEditorial JudgmentRelationship BuildingNavigating Sensitive TopicsOperational Effectiveness

Tools & Technologies

AI ToolsCommunication SystemsTracking ProcessesApproval WorkflowsMedia Monitoring Tools

Industry Keywords

Legal ServicesPublic RelationsCorporate CommunicationsProfessional ServicesGovernment RelationsFinancial ServicesRegulatory ComplianceThought LeadershipMedia StrategyClient Engagement

About the role

Key responsibilities & impact

Build an integrated communications strategy covering media relations, executive communications, public affairs, thought leadership, and reputation management across Norm and Norm Law
Shape Norm Law’s narrative around its differentiated model, practice-area expertise, client value, and future role in legal services
Translate company and partner expertise into social content, essays, op-eds, speeches, talking points, and public positions
Build relationships with business, technology, AI, legal, and policy reporters
Manage inbound media requests, proactive outreach, interviews, and follow-up
Maintain core narratives, proof points, Q&A, spokesperson guidance, and sensitive-issues frameworks
Prepare executives and partners through briefing materials, preparation sessions, and interview staffing
Establish intake, evaluation, approval, tracking, and escalation processes for communications opportunities
Direct external communications agencies and manage partner accountability
Identify emerging issues and navigate client confidentiality, professional obligations, and reputational risk
Report to the Head of Marketing
Build Norm Law’s reputation, practice-area visibility, and broader business impact

Requirements

What you’ll need

8+ years experience leading PR, corporate communications, executive communications, public affairs, or media relations
Track record of serving as a trusted communications adviser to founders, executives, senior partners, or other high-profile subject-matter experts
Exceptional writing and editorial judgment
Experience ghostwriting executive or partner social content, speeches, essays, op-eds, and bylines
Strong media instincts and experience building productive relationships with top-tier reporters
Experience managing external agencies
Judgment to navigate sensitive topics, client confidentiality, reputational risk, complex approvals, and highly scrutinized claims
Ability to translate technical, legal, regulatory, or policy-heavy subjects into clear and compelling public narratives
Strong operational ownership and ability to build effective systems in a fast-moving environment
Practical, hands-on AI usage and ability to discuss concrete AI tools, workflows, and outcomes throughout the interview process
Experience supporting a law firm, legal-services organization, professional-services business, or other partner-led environment is nice to have
Familiarity with AI, legal technology, financial services, government, or regulation is nice to have
Established network across business, technology, AI, legal, policy, or government media is nice to have
Experience supporting major company milestones, law-firm launches, practice-area growth, fundraising announcements, or regulatory developments is nice to have
Legally authorized to work in the United States on a full-time basis

Benefits

Comp & perks

Equity included
401(k) with employer match
Health, dental, and vision coverage
Unlimited paid time off
Free lunch in the office daily
Employee referral bonus program
Financial support to ease your move to New York City