Integrated Marketing Manager

Norm Ai

. Design and lead integrated campaigns across key audiences and target clients .

Posted 9/24/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $120,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and executing integrated marketing campaigns across multiple channels, with a strong focus on data-driven optimization and stakeholder collaboration. Proficient in leveraging AI tools and strategies to enhance campaign effectiveness and drive demand generation.

Highest-signal resume keywords

Integrated Campaign ManagementDemand GenerationData-Driven OptimizationProject ManagementAI Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated MarketingCampaign DevelopmentAnalytical SkillsMulti-Channel CampaignsMarketing Channel Expertise

Soft Skills

Creative ThinkingStrategic ThinkingCollaborationAdaptabilityCommunication

Tools & Technologies

AI ToolsMarketing Automation PlatformsData Analytics Software

Industry Keywords

Demand GenerationAccount-Based MarketingContent MarketingEvent MarketingLegal Technology

About the role

Key responsibilities & impact

Design and lead integrated campaigns across key audiences and target clients
Establish scalable frameworks and processes connecting digital, events, content, and ABM channels into cohesive buyer journeys
Create and implement thought leadership, paid programming, nurture streams, executive engagement, and ABM activation programs
Collaborate with Marketing, GTM, and Norm Law stakeholders to align campaigns with company-wide strategy and client- and narrative-specific needs
Coordinate consistent messaging and positioning across campaign touchpoints
Manage agency partners, vendors, and internal creative and content stakeholders to deliver programs on time and on budget
Drive post-campaign analysis, stakeholder feedback, data-driven optimization, and continuous improvement
Develop an understanding of Norm’s GTM model, business priorities, audiences, and campaign commitments
Build relationships with internal stakeholders and assess current partners, processes, and capabilities
Present a prioritized integrated campaign plan with channel investments, optimization areas, depriorities, target audiences, tactics, budgets, and success measures
Establish a roadmap for integrated campaigns and move the first priority program into execution

Requirements

What you’ll need

3-5+ years of experience in demand generation, integrated marketing, or campaigns
Track record of successfully building and scaling integrated campaign programs spanning digital, events, content, and ABM channels
Strong analytical skills and a data-driven approach to campaign optimization and attribution
Strong project management skills with experience managing complex, multi-channel campaigns simultaneously
Comfortable with ambiguity and able to thrive in fast-paced, evolving environments with a bias for thoughtful action
Creative and strategic thinking, with the ability to turn a vague idea or goal into a concrete, compelling plan and execute it
AI fluency and practical, hands-on use of AI in day-to-day work
Ability to demonstrate and discuss concrete examples of AI tools, workflows, and outcomes
Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category
Expertise in 2-3 marketing channels, such as paid, webinars, and content
Authorized to work in the United States on a full-time basis
Located in New York City

Benefits

Comp & perks

Equity included
401(k) with employer match
Health, dental, and vision coverage
Unlimited paid time off
Free lunch in the office daily
Employee referral bonus program
Financial support to ease your move to New York City, designed to make the transition smooth and stress-free