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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content marketing and editorial strategy, with a strong focus on developing high-impact thought leadership and managing complex projects. Proficient in writing for executive audiences and familiar with AI, legal technology, and content distribution strategies.
Highest-signal resume keywords
Content MarketingEditorial StrategyThought Leadership DevelopmentProject ManagementAI Fluency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
WritingEditingContent StrategyResearch-Driven ReportingAudience DevelopmentContent DistributionSEOAEOCampaign Performance MeasurementHigh-Impact Content Creation
Soft Skills
Exceptional CommunicationStrong Editorial JudgmentStrategic ThinkingAdaptabilityCollaboration
Tools & Technologies
Content Management SystemsSocial Media PlatformsEmail Marketing ToolsAnalytics ToolsDesign Software
Industry Keywords
AILegal TechnologyRegulationPolicyC-Suite AudiencesComplianceRisk ManagementExecutive CommunicationsContent FranchisesThought Leadership
About the role
Key responsibilities & impact- Develop Norm’s point of view on AI, law, regulation, and the future of work with executives and subject-matter experts
- Write and produce thought leadership, reports, articles, executive bylines, case studies, presentations, campaign assets, website copy, sales materials, and other content
- Lead editorial strategy and establish a clear editorial roadmap
- Own content from research and interviews through outlining, drafting, editing, reviews, production, publication, and distribution
- Partner with Brand, Communications, Product Marketing, GTM, and Norm Law on positioning, voice, and priorities
- Develop repeatable editorial franchises and content series
- Repurpose major content for social, email, events, campaigns, executive communications, and sales enablement
- Manage editorial calendars, contributors, stakeholders, and deadlines
- Measure content performance and use audience insights to improve content and distribution
- Build knowledge of Norm’s business, products, audiences, brand narrative, and content priorities
- Establish editorial processes, content strategy, calendars, and ongoing editorial programs
- Publish high-impact content and demonstrate impact through engagement, adoption, campaign performance, and stakeholder feedback
Requirements
What you’ll need- 5–7+ years of experience in content marketing, editorial, communications, journalism, or a related field
- Exceptional writing and editing skills, with a portfolio of clear, compelling work created for sophisticated or executive audiences
- Track record of developing high-impact thought leadership and marketing materials across multiple formats and channels
- Experience working directly with executives and subject-matter experts to develop original points of view and translate expertise into accessible content
- Strong editorial judgment
- Experience independently shaping content strategy and leading complex projects from an ambiguous starting point through publication
- Excellent project management skills, with experience managing multiple content initiatives, contributors, and deadlines simultaneously
- Comfort engaging deeply with complex, technical, or highly regulated subject matter
- Ability to balance strategic thinking with hands-on execution
- Comfort with ambiguity and a bias for thoughtful action in a fast-paced, evolving environment
- Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category is a plus
- Experience writing for legal, compliance, risk, technology, or C-suite audiences is a plus
- Experience creating research-driven reports, executive thought leadership, or original editorial franchises is a plus
- Familiarity with content distribution, search, AEO, social media, email marketing, and audience development is a plus
- Experience directing designers, video producers, agencies, freelancers, or other creative contributors is a plus
- Active, hands-on AI fluency; candidates must be prepared to demonstrate concrete AI tools, workflows, and outcomes
- Legally authorized to work in the United States on a full-time basis
Benefits
Comp & perks- Equity included
- 401(k) with employer match
- Health, dental, and vision coverage
- Unlimited paid time off
- Free lunch in the office daily
- Employee referral bonus program
- Financial support to ease your move to New York City, if applicable
