Product Marketing Manager

North

. Develop and refine customer-centric product messaging, positioning, and value propositions tailored to merchant needs and buyer journeys .

Posted 10/22/2026full-timeRemote • United StatesMid-LevelSenior💰 $82,000 - $112,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on customer-centric messaging and go-to-market strategies, leveraging generative AI tools and a deep understanding of payment ecosystems. Proven ability to collaborate across teams and influence stakeholders to drive successful product launches and marketing initiatives.

Highest-signal resume keywords

Product Marketing ExperienceGenerative AI Tools ProficiencyGo-To-Market ExecutionPayment Ecosystems KnowledgeExceptional Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Messaging DevelopmentMarket Intelligence AnalysisFeature Improvement Feedback GatheringMulti-Channel Marketing ManagementSales Enablement Tool CreationAgile Marketing ProcessesPayment Infrastructure WorkflowsQuantitative Feedback SynthesisCreative Product ThinkingComplex Technical Narrative Translation

Soft Skills

Stakeholder InfluenceCross-Departmental CollaborationCustomer Perspective Advocacy

Tools & Technologies

ChatGPTClaudeJasperGeminiCoPilotPerplexity

Industry Keywords

Financial ServicesFintechPaymentsSaaSB2B Marketing

About the role

Key responsibilities & impact

Develop and refine customer-centric product messaging, positioning, and value propositions tailored to merchant needs and buyer journeys
Conduct continuous market and competitive intelligence to track industry trends and uncover product positioning opportunities
Lead end-to-end go-to-market execution and pilot programs
Define target personas and gather qualitative and quantitative feedback to inform feature improvements before launch
Collect, synthesize, and prioritize feedback and requests from merchants, sales partners, and internal organizations using AI prompting techniques
Manage multi-channel product marketing activities and launch collateral, including app store assets, email campaigns, blog posts, social media, demo scripts, FAQs, and videos
Partner with Sales to create sales enablement tools such as pitch decks, one-pagers, and sell sheets
Partner with cross-functional teams to build and maintain support and training materials, including knowledge base articles
Champion the merchant and customer perspective to ensure a stable, secure, and seamless payment processing experience
Collaborate with Product Management, UX/UI, Engineering, Customer Service & Tech Support, Sales, and other internal teams throughout discovery, delivery, and go-to-market

Requirements

What you’ll need

BA/BS in Marketing, Business, Communications, or a related field (or equivalent practical experience)
5+ years experience in Product Marketing, preferably within financial services, fintech, payments, SaaS, or tech-enabled B2B environments
Hands-on experience leveraging generative AI tools (e.g., ChatGPT, Claude, Jasper, Gemini, CoPilot, Perplexity)
Proven track record of successfully launching products and executing GTM campaigns in complex, matrixed environments
Creative product thinker who connects daily marketing execution back to business goals and product strategy
Exceptional communication skills to translate complex technical payment capabilities into clear, benefit-driven narratives
Ability to navigate matrixed organizations, positively influence stakeholders, and align multi-departmental teams
Deep understanding of payment ecosystems, merchant services, APIs, and payment infrastructure workflows
Working knowledge of agile marketing processes, automation, and AI prompting
Ability to stay ahead of evolving fintech and AI developments
Must be legally eligible to work in the US; no sponsorship is available

Benefits

Comp & perks

Medical, Dental, & Vision Coverage
Flexible Paid Time Off
401(k) + Match
Mental Health Support & Well-Being Program
Paid Maternity & Paternity Leave
Education Assistance
Company-funded Lifestyle Spending Account
5% annual bonus