Marketing Technology Specialist

NorthStar Anesthesia

. Administer and maintain NorthStar’s marketing technology stack, including HubSpot, ZoomInfo, Salesforce, and related integrations .

Posted 9/22/2026full-timeRemote • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing marketing technology stacks, particularly with HubSpot and ZoomInfo, while ensuring data integrity and compliance. Proficient in campaign performance analysis and reporting, with strong organizational and communication skills to support collaboration across marketing and sales teams.

Highest-signal resume keywords

HubSpot ExperienceZoomInfo ExperienceSalesforce ProficiencyData Analysis SkillsCampaign Performance Tracking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing OperationsDatabase ManagementSegmentationReportingCampaign Execution

Soft Skills

Attention to DetailOrganizational SkillsCommunication Abilities

Tools & Technologies

NorthStar Marketing Technology StackCRM PlatformsMarketing Automation Tools

Industry Keywords

Healthcare Industry ExposureDigital Agency ExperienceData-Driven Outreach Trends

About the role

Key responsibilities & impact

Administer and maintain NorthStar’s marketing technology stack, including HubSpot, ZoomInfo, Salesforce, and related integrations
Ensure clean, consistent, and compliant data across marketing and outreach platforms
Manage and update target account and contact lists, including segmentation for campaigns and outreach workflows
Oversee website lead integrations and monitor data flow between systems
Support email and outreach campaign execution in HubSpot and ZoomInfo, including segmentation, setup, testing, and deployment
Collaborate with marketing and sales teams on audience targeting and campaign alignment
Track and analyze campaign performance and create actionable reports and recommendations
Maintain dashboards tracking campaign KPIs, engagement metrics, and lead quality
Perform ad hoc data pulls, analysis, and reporting for outreach and business development strategy
Identify opportunities to improve workflows, automation, and efficiency
Support content marketing and recruitment marketing efforts as interest or experience grows
Stay current on marketing technologies, tools, and data-driven outreach trends
Promote NorthStar Anesthesia’s Core Values
Perform other duties as required

Requirements

What you’ll need

3-5 years of marketing or marketing operations experience
2-3 years of that experience within a marketing or digital agency environment
Healthcare industry exposure or experience with Definitive Healthcare is preferred, but not required
Required hands-on experience with HubSpot and ZoomInfo
Experience with Salesforce or similar CRM/marketing automation platforms
Strong analytical skills with the ability to interpret data and translate insights into action
Experience with database management, segmentation, and reporting
Excellent attention to detail, organizational skills, and communication abilities
Experience in healthcare industry and with Definitive Healthcare platform desirable, but not required
Reliable internet access and ability to work effectively in a virtual environment
Demonstrates regular, reliable and predictable attendance

Benefits

Comp & perks

Remote work; position can be performed from anywhere within the United States
Reliable internet access and virtual work environment
Work site attendance may be required from time to time in accordance with business conditions