NorthStar Anesthesia

Marketing Operations

• Administer and maintain NorthStar’s marketing technology stack, including HubSpot, ZoomInfo, Salesforce, and related integrations
• Ensure clean, consistent, and compliant data across marketing and outreach platforms
• Manage and update target account and contact lists, including segmentation for campaigns and outreach workflows
• Oversee website lead integrations and monitor data flow between systems
• Support email and outreach campaign execution in HubSpot and ZoomInfo, including segmentation, setup, testing, and deployment
• Collaborate with marketing and sales teams on audience targeting and campaign alignment
• Track and analyze campaign performance and create actionable reports and recommendations
• Maintain dashboards tracking campaign KPIs, engagement metrics, and lead quality
• Perform ad hoc data pulls, analysis, and reporting for outreach and business development strategy
• Identify opportunities to improve workflows, automation, and efficiency
• Support content marketing and recruitment marketing efforts as interest or experience grows
• Stay current on marketing technologies, tools, and data-driven outreach trends
• Promote NorthStar Anesthesia’s Core Values
• Perform other duties as required

Marketing Technology Specialist