Senior Lifecycle Marketing Lead

Northwest Bank

. Develop and execute lifecycle marketing strategies supporting customer acquisition, onboarding, engagement, retention, product adoption, and relationship deepening .

Posted 9/28/2026full-timeUnited StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing lifecycle marketing strategies, with a strong focus on customer acquisition, engagement, and retention. Proficient in managing email marketing campaigns and utilizing Customer Data Platforms to enhance audience targeting and campaign performance.

Highest-signal resume keywords

Lifecycle Marketing StrategyEmail Marketing Campaign ManagementCustomer Data Platform (CDP) FamiliarityDirect Mail OperationsAudience Data Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingCustomer AcquisitionAudience TargetingData PrivacyContent StrategyCampaign MeasurementPerformance MonitoringSegmentation FrameworksOnboarding StrategiesRelationship Management

Soft Skills

Strong Writing SkillsCollaborationCommunicationProblem-SolvingTeamwork

Tools & Technologies

HubSpotSalesforce Marketing CloudAdobe CampaignMicrosoft OfficeCustomer Data Platforms

Industry Keywords

Marketing StrategyCustomer EngagementCompliancePrivacy RegulationsOmnichannel Campaigns

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute lifecycle marketing strategies supporting customer acquisition, onboarding, engagement, retention, product adoption, and relationship deepening
Create customer contact strategies and journey frameworks that improve customer experiences and drive business growth
Lead cross-channel customer engagement programs across email and direct mail
Own the strategy, execution, and optimization of email marketing campaigns and automated customer journeys
Establish best practices for audience targeting, personalization, testing, deliverability, and performance monitoring
Support campaign planning calendar development and timely execution of marketing initiatives
Manage Service and Commercial email campaigns
Serve as business owner and power user for customer audience management and CDP activation
Partner with Analytics, Data, and Technology teams on audience strategies, segmentation frameworks, and activation processes
Define audience eligibility, suppression, and contact governance standards
Lead planning and execution of targeted direct mail campaigns for prospects and existing customers
Manage direct mail production, targeting, fulfillment, and campaign measurement with internal teams and external vendors
Monitor campaign performance and improve targeting, response rates, and operational efficiency
Evolve incentive strategies and capabilities with marketing and operations teams
Collaborate across Marketing, Communications, Analytics, Line of Business, Data, Technology, and other teams to prioritize omnichannel campaigns
Ensure seamless customer experiences through multiple channel activations
Manage relationships with marketing technology partners, agencies, and vendors
Partner with Compliance, Legal, and Risk teams to ensure communications meet regulatory, privacy, and internal policy requirements
Ensure compliance with Northwest’s policies and procedures and Federal/State regulations
Work as part of a team

Requirements

What you’ll need

Bachelor's Degree Marketing, Business, Communications, Journalism, or related field
3–5 years of directly related, progressively responsible work experience
3–5 years of experience in brand management, marketing, content strategy, or related fields
3–5 years of experience with email platforms such as HubSpot or similar
2–3 years of familiarity with Customer Data Platforms (CDP) or similar campaign management and journey orchestration technologies
2–3 years of familiarity with direct mail operations and integrated customer engagement programs
3–5 years of demonstrated knowledge of addressable audience data, data privacy, and consent management
3–5 years of strong writing and editorial skills, with the ability to simplify complex financial concepts for broad audiences
Experience developing educational content, training materials, or presentations
Experience with email marketing platforms such as HubSpot, Salesforce Marketing Cloud, Adobe Campaign, or similar
Ability to navigate Microsoft Office software, computer applications, and department-specific software
Ability to work with on-site equipment
Ability to perform each essential duty satisfactorily

Benefits

Comp & perks

Equal opportunity employer committed to creating an inclusive environment for all employees